The Brand Development Manager role is to ensure world class standards within brand development. They will lead on or oversee large contract and other brand development projects at TGP International. As well as client projects, Brand Development Managers will have input on other departmental projects to ensure the delivery of a 360 service.
They will consistently ensure the delivery of quality presentations and deliverables for clients, meeting deadlines and providing a world class service. The role is paramount in driving excellent client communication and management to ensure client satisfaction, recommendation and retention.
The Brand Development Manager will partake in training and coaching in brand development for other executives and assistants within the advisory team and support the Senior Brand Development Manager in providing constant team development and learning.
Responsibilities
- Leading agreed scope and timescales for the development and implementation of hospitality advisory projects including large scale and other brand development projects with multiple concept developments, scopes, food halls and large corporate contracts
- Leading concept development projects including narratives, look & feel moodboards, OS&E, music direction, uniform direction, atmosphere direction
- Lead on market research specific to brand development scopes of work including market analysis, benchmarking, F&B market trends, customer profiling and market positioning
- Oversee and input on interior design and graphic design briefs and development
- Operations input and oversight
- Support brand development within masterplanning and strategy projects
- Provide brand development market insights for masterplanning and strategy projects
- Lead client liaison and management of client relationships for brand development projects
- Pitch TGP's overall 360 services as per agreed process
- Participate in the delivery of brand development safaris and research trips, collating learnings and presenting insights to the team for future use
- Support the development of the brand development team including services, scopes and lead generation
- Input on brand development and advisory scopes of work where executives are leading
- Ensure quality control and management of advisory deliverables and presentations
- Delegate tasks and deliverables when leading brand development scopes
- Actively participate in the 360 process from an advisory and brand development standpoint
- Attend weekly advisory and design meetings to update on project and team progress
- Participate in creative culture and recognition through team trend & insight analysis
- Test new ideas and innovation and tracking results to improve current ways of working
- Consistently ensure world class standards within own working practice
- Support in ad-hoc tasks to assist the brand development and wider team deliverables
People
- Support in recruitment and management of advisory team
- Support in selection of advisory team candidates
- Support in development and coaching of advisory team to maintain good team spirit
- Participate in monthly advisory team meetings to ensure team engagement and clear communication
- Ensure personal development plans and bi-yearly reviews for executives and assistants
- Support in training and development of brand development interns including induction program
- Develop brand development training programs for executives, assistants and interns
Business Development
- Maintain company image
- Identify cross / upselling opportunities in current advisory and design projects
- Aware of local market needs
- Client retention & satisfaction - 5ECS
- Assist marketing and business development team with pitches and presentations from brand development team where required
Assist in updates on projects, learnings, messages and insights to marketing & business development teams so they can market & sell the brand development team as a world class service.
Actively seek networking opportunities to build relations with potential new clients.
Actively promote advisory team services to potential and current clients.
Project Lead (Where assigned as project lead)
- Coordinates and chairs project meetings
- Ensure projects achieve high quality results
- Manage program timeline
- Attend on-site visits and in-person meetings with client where necessary
- Provide support to help execute and deliver projects efficiently
- Provide expertise knowledge in specialty field
- Manage relationships between all external stakeholders
- Obtain internal and external stakeholder feedback and sign-off where required
- Drive smooth collaboration between internal teams to ensure all creative decisions are on brand
- Ensure smooth project handover on completion of brand development scope and commencement of other departmental scopes
Other Areas Where Brand Development Expertise is Required
- Lead on input from advisory team for yearly TGP trend report
- Work with design managers to establish and implement creative and holistic approaches to working
- Undertake business travel when required, within reason
- Support wider company initiatives
Benefits
- Five-Day Work Week: Standard Monday to Friday schedule
- Hybrid Work Arrangement: Three days in the office and two days working remotely
- Incentive Plan: Company incentive scheme offering up to 10% (5% introductions, 5% successful closures)
- Annual Leave: 22 working days of paid annual leave
- Remote Work Flexibility: One additional week per year to work remotely from your home country, plus up to two consecutive weeks of annual leave
- Coaching & Mentoring: Structured professional development through a dedicated program
- Annual Company Gathering: Global team event
- Employee Recognition Program: Regular recognition initiatives
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