Digital Marketing Executive (CRM & Social Media Focus) - Up to £32,000
Location: London based (office & site visits) with 1-day WFH
An exciting opportunity for a CRM‑led Digital Marketing Executive to join a fantastic pub company. This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data‑led marketing campaigns.
Key Responsibilities:
- Plan, build, and deliver CRM/email marketing campaigns end to end
- Develop and optimise automated customer journeys and personalised communications
- Segment customer data to deliver targeted and relevant messaging
- Manage and maintain the CRM system to ensure accurate campaign execution
- Conduct A/B testing to improve engagement and conversion performance
- Monitor, analyse, and report on CRM campaign results
- Support planning and delivery of organic social media content
- Assist in creating engaging social content including copy and visuals
- Work closely with internal teams to align CRM and social activity with business goals
- Stay up to date with CRM, digital marketing, and social media trends
Ideal Profile:
- Proven experience in CRM and email marketing
- Strong understanding of customer segmentation, automation, and campaign optimisation
- Experience supporting social media activity
- Analytical mindset with strong reporting skills
- Highly organised with strong attention to detail
- Hospitality, retail, or multi‑site experience is beneficial
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