About the role
As the Rider Communications & Partnerships Lead for the UKI you will own managing our UK & Ireland Rider communication channels via our CRM system Braze, email, SMS, WhatsApp and in-app as well as building and executing our content & partnerships strategy including our Rider Social Media. Alongside this you'll be responsible for sourcing, negotiating and launching new Rider partnerships as well as retaining, reviewing and improving current partnerships. You and your team will be responsible for measuring the effectiveness of partnerships, comms & social campaigns and always looking for ways to improve engagement rates and ensuring that our approach & strategy supports Riders.
What you’ll be doing
- Working with stakeholders and your 2x Content Associates & 1x Partnerships Associate to build and execute the strategy for Rider content & partnerships in the UK&I
- Oversee day-to-day tasks such as partnership operations, utilisation, relationship maintenance, building and shipping comms for Riders
- Working closely with the Central Operations Team to manage the landing of UKI specific operational communications and Partnerships in market
- Work with Content colleagues from across the EU Deliveroo Org on combined campaigns to ensure joined up execution and the sharing of best practice.
- Monitoring impact of Rider partnerships- including the impact on Rider sentiment, cost savings for Riders & impact on Deliveroo operational metrics
- Monitoring impact of Rider content - including increasing engagement (open rates, click throughs) across all communications, including digital and social channels
- Feed into the Central Deliveroo Rider Marketing Team efforts to source Riders and diversify the Fleet, specifically, Rider Influencer Strategy
- Establish and manage digital engagement campaigns and competitions
- Own the Rider Social Media channel output, Instagram & TikTok
- Be the subject matter expert internally for UK&I Content & partnerships
- Identify and develop 'news worthy' stories, utilising Rider insights, to engage with our Rider community
- Identifying new partner opportunities which have a clear benefit for Riders & Deliveroo
- Leading negotiations with major UKI Rider partners
- Identify areas of improvement to our existing comms and CRM lifecycle
- Approve all outgoing Rider comms to ensure accuracy, tone, and compliance
- Build, coach and manage a team that is engaged, inclusive and high performing
Requirements
- Be creative, energetic, hands on and relentless in execution
- Understanding and experience of CRM platforms (ideally Braze)
- Exceptional organisational skills and attention to detail
- Strong communication and time management skills
- Stakeholder management skills - ability to negotiate large scale contracts and get buy-in from senior management from across the business
- Strong command of written and spoken English, as well as tone of voice
- Strong people management skills - to be able to support, develop and coach your direct reports
- Strong business acumen- knowledge of what good looks like for Riders and awareness of the kinds of partnerships they may benefit from
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well‑being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country‑specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest‑growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
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