Role Overview
Trading from 100 stores Millets supply a more casual outdoor customer who seeks value for money, providing for a wide range of recreational activities with an emphasis on exclusive brands, such as Peter Storm and Eurohike. The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.
Responsibilities
- Effectively run all store operations to meet or exceed sales and KPI targets, set clear sales goals, track performance, and evolve processes to ensure continuous store growth.
- Create and maintain colleague schedules to ensure proper coverage and productivity.
- Build a positive team culture through recruiting, training and continuous development, and motivate employees to achieve store success.
- Analyze sales data and financial reports to make quick and well-informed decisions, identifying and responding to areas of opportunity operationally and commercially.
- Develop and implement strategies to meet and exceed sales targets.
- Attract, engage and motivate customers into making purchases by using the latest visual merchandising techniques.
- Ensure merchandise displays are attractive and align with brand guidelines.
- Deliver the highest level of service in store to achieve a positive net promoter score (NPS).
- Address customer inquiries, feedback, and complaints in a timely and professional manner.
- Drive existing customer loyalty programs and promotions to enhance customer engagement.
- Maintain compliance with company policies, procedures, and regulatory requirements.
- Monitor and control store expenses to stay within budget.
- Ensure the store complies with health & safety regulations.
Role Objectives & KPIs
- Contribute to achieving or exceeding the store's monthly sales target.
- Drive all additional KPIs including units, conversion, ATV, UPT and upselling or cross‑selling targets.
- Maintain a high Net Promoter Score.
- Ensure stock accuracy during store audits.
- Ensure all new colleagues complete mandatory training.
- Achieve employee satisfaction and engagement survey results that meet or exceed company benchmarks.
- Keep operational costs within the allocated budget.
Skills & Experience
- Previous management experience in a fast‑paced retail / customer‑facing environment.
- Passionate about retail and well‑understood the latest trends and competitors.
- Strong leadership skills with coaching and team‑development experience.
- Excellent communication skills.
- Proven track record of managing and exceeding sales targets and KPIs.
- Experience in analysing reports and making commercial decisions.
- Attention to detail and commercial mindset.
- Experience in visual merchandising is advantageous.
- Ability to promote JD Group values to internal and external stakeholders.
Benefits
- Quarterly discretionary bonus schemes.
- Company discount of 30% off a large number of products in‑store and online.
- Exclusive deals and discounts and offers from retail and hospitality businesses through the online benefits platform.
- Access to digital health and well‑being services through the benefits platform.
- Health cash plans.
- Wide range of internal development courses to support personal and professional development.
- Access to apprenticeships and accredited qualifications – earn while you learn and gain nationally recognised qualifications (England only).
- Company sick pay scheme.
- Health care cover.
- Discounted gym memberships at JD Gyms.
- Life assurance.
- Access to colleague networks and support initiatives that drive positive change.
- Opportunities to volunteer and contribute to JD Foundation.
- Employer engagement forums to influence positive change.
- Incremental holiday allowance.
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