Purpose
To design and deliver highly personalised account-based marketing programmes for CUBE’s most strategic enterprise accounts, driving pipeline growth, accelerating deal velocity, and increasing long term customer value. This role connects marketing directly to revenue by aligning closely with Sales and Customer teams to unlock expansion opportunities and deepen engagement across key accounts.
Key Responsibilities
- Design and deliver 1:1 and 1:few ABM programmes targeting priority enterprise accounts, aligned to revenue and growth objectives.
- Partner with Enterprise Sales and Customer teams to identify opportunities, shape account strategies, and develop compelling value propositions.
- Develop and execute personalised content, campaigns, and experiences that drive cross-sell, upsell, and product adoption.
- Lead account intelligence gathering, including stakeholder mapping, buying committees, intent data, and competitive insights.
- Manage and optimise ABM technology, data, and workflows to ensure scalability, efficiency, and effective execution.
- Track and report on engagement, pipeline influence, and revenue impact, ensuring all activity is measurable and attributable.
- Facilitate regular account and programme reviews with Sales leadership to refine strategy and maximise performance.
- Continuously optimise ABM programmes based on data insights, improving effectiveness and ROI over time.
Skills & Competencies
- Proven experience delivering enterprise ABM programmes in B2B SaaS or complex enterprise environments.
- Strong understanding of enterprise buying cycles, stakeholder mapping, and value-based messaging.
- Proficiency with ABM platforms (e.g. Demandbase, 6sense, Terminus), Salesforce, and marketing automation tools.
- Ability to translate account insights into highly personalised, high impact campaigns and content.
- Strong commercial acumen with the ability to align marketing activity to revenue outcomes.
- Excellent stakeholder management skills, with experience partnering closely with Sales leadership.
- Highly strategic mindset with the ability to execute hands‑on in a fast‑paced environment.
- Data driven and outcomes focused, with strong analytical and problem‑solving skills.
- Creative thinker with the ability to tailor messaging to complex enterprise needs.
Required Experience & Qualifications
- Experience working in high growth SaaS or RegTech environments.
- Familiarity with intent data platforms and advanced ABM tooling.
- Experience aligning marketing strategies to enterprise sales motions and long sales cycles.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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