National Sales Manager – Xograph
Job Location: National - UK
Job Snapshot
The National Sales Manager will lead Xograph Healthcare’s Commercial function across the UK, responsible for the effective performance of the Sales and wider Commercial Team. This highly commercial, people‑centric leadership role focuses on delivering sustainable revenue growth, profit performance, and market expansion while developing the capability of each team member.
The successful candidate will drive the creation and execution of commercial strategy, oversee sales operations, manage budgets, build strong supplier and customer relationships, and champion the adoption of CRM and operational systems. A core part of the role is to nurture a high‑performance culture, one centred on accountability, professional development, and continuous improvement.
As a key member of the Xograph Senior Management Team and HC21 Group, the National Sales Manager will role‑model Xograph’s values, inspire others, and contribute to shaping the company’s long‑term success.
Key Responsibilities & Competencies
Commercial Leadership & Strategy
- Develop, implement and manage the UK commercial strategy aligned to company objectives and approved budgets.
- Drive the achievement of annual sales revenue, profit margin and product‑specific targets.
- Present performance updates, pipeline metrics, forecasts and strategic recommendations at management meetings.
- Lead the use and optimisation of SAP CRM, ensuring accurate, timely entries across the commercial team to support forecasting and visibility.
- Conduct ongoing market intelligence gathering, tracking competitor activity, industry shifts, and NHS market behaviour to inform commercial decision‑making.
- Build and strengthen relationships with key suppliers, customers, and industry stakeholders, supporting long‑term partnerships and commercial alignment.
- Collaborate with Marketing and Operations to ensure joined‑up execution of campaigns, customer engagement and delivery excellence.
People Leadership, Coaching & Performance Management
- Provide day‑to‑day leadership to the commercial team, ensuring clarity of purpose, accountability, and high engagement levels.
- Drive a performance‑focused culture in which sales team members consistently meet or exceed targets, supported by clear expectations and proactive coaching.
- Conduct structured one‑to‑ones, performance reviews, quarterly business reviews (QBRs), and field visits to assess capability, provide feedback and set development goals.
- Create personalised development plans for each team member, ensuring continuous improvement in skills, behaviours, and commercial competence.
- Coach individuals to improve objection handling, negotiation, opportunity management, customer engagement and commercial planning.
- Promote open communication, idea‑sharing and cross‑functional collaboration to support a positive, accountable, high‑performing team environment.
- Address people‑related concerns professionally in collaboration with HR, ensuring alignment to policies and employment standards.
- Champion Xograph and HC21 values, ensuring the team embodies responsibility, accountability, integrity, and customer focus.
Operational & Financial Management
- Review all sales data, pipeline health and forecasting metrics across territories, modalities and accounts.
- Create contingency plans to mitigate shortfalls and maximise opportunities.
- Prepare business cases for additional resources or investments, ensuring clear rationale and return‑on‑investment analysis.
- Oversee stock availability and work with supply partners to ensure adequate product volumes aligned with commercial strategy.
- Ensure commercial operations comply with ISO 13485 quality standards and ISO 27001 security requirements.
Key Requirements
- Minimum 5 years’ experience in a commercial role within MedTech or the wider healthcare industry.
- Demonstrable success in leading teams to exceed commercial targets and driving results.
- Comfortable with national travel, overnight stays and occasional international trips for supplier engagement or congresses.
- Ability to manage pressure, deadlines and changing priorities with professionalism and resilience.
- Full UK driving licence and adherence to DBS requirements (where applicable).
- Flexibility to work beyond standard hours when business needs dictate.
- Strong alignment with Xograph and HC21 values.
- Proven ability to lead, motivate and develop people, balancing high performance with supportive coaching.
- Deep experience in UK healthcare markets, particularly NHS procurement pathways and clinical stakeholder management.
- Strong commercial instincts with high-level financial and analytical capability.
- Excellent communication, influencing, negotiation and relationship‑building skills across all stakeholder levels.
- Strategic thinker with the ability to translate strategy into actionable commercial plans.
- Self‑motivated with strong organisational skills, problem‑solving ability, and emotional intelligence.
- Process‑driven with acute attention to detail and continuous improvement mindset.
- Ability to foster cross‑functional teamwork and build a culture of accountability.
Benefits
- Lunch allowance.
- Company vehicle.
- HC21 training academy.
- Savings & Cycle Schemes.
- Remote/Flexible Working.
- Salary and bonus structures.
- Sustainable business strategy.
- Employee Assistance Programme.
- Pension, life assurance & income protection.
- Long service awards & employee of the month.
- Employee events & initiatives throughout the year.
- Enhanced sick pay scheme that increases with service.
- Enhanced annual and life leave that increases with service.
We are proud to be an equal opportunity employer. At Xograph we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment and strive for everyone to feel valued, connected and empowered to reach their potential.
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