Senior Marketing Manager

Requirements

• Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment
• Strong hands‑on experience with HubSpot (bonus points for Salesforce experience), particularly in building campaigns, workflows, and lead routing
• A highly analytical mindset with a solid understanding of full‑funnel reporting, multi‑touch attribution and lead scoring
• Experience managing paid media budgets and optimizing for CAC/ROAS
• Comfortable using tools like Zapier to automate tasks and connect platforms
• A strong foundation in SEO, CRO and website CMS management
• A forward‑thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance
• Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team
• We actively seek diversity and encourage applications from everyone. If you're interested in this role but your experience doesn't perfectly match, we encourage you to apply!

What the Job Involves

• We are looking for a highly analytical, tech‑savvy Senior Marketing Manager to join our team. In this role, you are the driver of our revenue engine
• You will build, automate and scale our marketing campaigns to ensure our Go‑To‑Market strategy operates reliably and generates consistent pipeline
• By bridging the gap between marketing and sales, you will own our complete marketing tech stack, launch full‑funnel campaigns, orchestrate ABM programs, and leverage emerging AI technologies to drive growth
• If you love using data to inform strategy, obsess over conversion rates and enjoy building automated campaigns that deliver highly qualified leads to sales, this is the role for you
• We are highly invested in your development, and your career path will be a standing, dedicated item in your regular check‑ins with your line manager. You will be directly reporting into our Global Senior Vice President of Marketing
• At Grip you will have plenty of opportunities to grow and try new things, leading others or owning marketing initiatives across the organisation. We operate with a clear progression framework and use quarterly performance reviews to reflect and set goals so that you can achieve your full potential

Responsibilities

• Campaign & Marketing Operations
• Workflow & Campaign Management: Build and execute campaigns, automated nurture flows and robust lead routing rules
• Content Distribution & Syndication: Partner with the wider marketing team to distribute high‑value content (reports, guides, webinars) across multiple channels to capture demand and generate net‑new leads
• Event & Field Marketing Support: Support our physical event strategy by driving pre‑event meeting bookings, managing lead retrieval processes on‑site and ensuring rapid, automated post‑event follow‑up
• Systems & Data: Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow
• Webinar Execution: Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net‑new leads
• Website & Organic Growth
• CMS Management: Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture
• SEO Strategy: Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies
• Paid Media & Performance Marketing
• Platform Strategy: Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta)
• Optimization & Retargeting: Build behavior‑based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC)
• Pipeline Management & Lifecycle
• Lead Scoring & Routing: Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects
• Data & Attribution: Drive multi‑touch attribution reporting and manage data enrichment tools (Apollo) to ensure pipeline hygiene
• Outbound & Account‑Based Marketing (ABM)
• Outbound Strategy: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent‑driven campaigns around Target Account Lists (TAL)
• Sales Enablement: Create automated alerts so sales reps know exactly when target accounts exhibit buying signals
• Conversion Rate Optimization (CRO) & Experimentation
• Testing & Optimization: Design and run continuous A/B tests across landing pages, forms and emails to maximize conversion rates
• Funnel Analysis: Analyze web analytics (Google Analytics, etc.) to identify and resolve friction points in the buyer's journey
• Innovation & AI
• AI Automation: Leverage tools like Zapier, Apollo and Claude to scale personalized outreach and automate manual marketing tasks
• Programmatic SEO: Build scalable, template‑driven website pages targeted at high‑value, long‑tail keywords
• Analytics & Revenue Leadership
• Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs and full‑funnel retro reporting to leadership
• Commercial Alignment: Partner closely with Sales for cross‑functional alignment and to present data‑driven findings that translate into immediate action plans

The Tech Stack You Will Own

• CRM, Sales and Marketing Automation
• HubSpot (Marketing Hub & Sales Hub)
• Salesforce (in collaboration with other teams)
• Data Enrichment, Outbound & Integrations
• Apollo
• Zapier
• Analytics, Tracking & Compliance
• Google Analytics
• Fathom
• Google Tag Manager
• CookieYes
• SEO & Search Strategy
• SE Ranking
• Google Search Console

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