Digital Marketing Executive

We're hiring! Glasswells is looking for a Digital Marketing Executive to join our in-house marketing team, to maintain the running day-to-day optimisation of Paid Media campaigns across multiple areas of the business. Your focus will be on driving measurable results, including: increasing footfall to our four physical retail stores, supporting in-store sales, generating high quality leads, driving traffic to our websites, growing online sales revenue and boosting brand awareness.

You’ll work across Google Ads (Search, Display, Performance Max, and Video), Meta, Microsoft Advertising (Bing) and LinkedIn, using data and testing to continually improve campaign performance. This role is ideal for someone analytical, curious and commercially minded, who enjoys problem solving, optimising campaigns and improving efficiency through data led decision making.

What We’re Looking For:

• A minimum of 2 years hands on Paid Media experience, with proven campaign management across Google and Meta Ads.
• Technical knowledge of Google Ads Manager, Google Ads Editor, Meta Business Manager, Google Analytics (GA4), Google Tag Manager and Excel or Sheets.
• Strong analytical mindset, with the ability to review campaign performance, extract insights and use them to guide future strategy.
• Understanding of core marketing principles, online advertising concepts, bidding strategies, targeting methods and best practices.
• Experience using reporting and visualisation tools such as Looker Studio.

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