About the Role
As a Digital Analyst based in our UK Hub, you will work closely with the Digital Operations Manager and a Senior Digital Product Analyst to deliver effective digital analytics, SEO, and inbound lead capabilities. You will act as a specialist across analytics platforms within our digital ecosystem, supporting their development and day‑to‑day use. This includes tools such as Google Analytics, Looker Studio, Mixpanel, Contentsquare, SEMrush, and Sprinklr. Your insights will help teams understand website and campaign performance, test optimisation ideas, and support continuous improvement.
Using data, analytics tools, and AI, you will create clear, meaningful reports and insights that inform decision‑making and support business goals. You will also contribute to SEO and related optimisation strategies, working with tagging and analytics methodologies as part of a collaborative, cross‑functional environment.
This role involves partnering with teams across the business to deliver reporting and insight that meets stakeholder and customer needs, while supporting sustainable growth.
Responsibilities
- Deliver clear, actionable insights from website, campaign, and customer behaviour data to support website optimisation and decision‑making.
- Configure and maintain website analytics, tagging, and tracking to ensure accurate, reliable measurement across digital channels.
- Develop and maintain dashboards and reports that clearly communicate performance trends, opportunities, and recommendations to stakeholders.
- Use analytics tools and approved AI solutions to surface deeper insights, identify patterns, and support predictive reporting.
- Support SEO, AEO, and GEO performance through data‑led reporting, insight, and collaboration with content and marketing teams.
- Provide analytics input to support digital marketing and social media performance analysis across platforms.
- Act as a subject‑matter expert for selected analytics tools, supporting adoption, effective use, and continuous improvement.
- Collaborate with cross‑functional teams to align digital insight with business objectives and customer needs.
Requirements
- Experience using digital analytics tools to analyse performance and generate actionable insights across websites, campaigns, or products.
- Strong ability to translate data into clear, practical insights and recommendations for both technical and non‑technical audiences.
- Experience creating automated dashboards and reports that track KPIs and performance trends.
- Working knowledge of SEO and digital performance measurement, with an understanding of how data supports optimisation.
- Familiarity with tagging and tracking concepts, such as tag‑management systems and structured data collection.
- Experience applying testing, experimentation, or optimisation approaches to improve digital performance or user experience.
- Strong collaboration and communication skills, with the ability to work effectively across diverse teams and stakeholders.
- Well‑organised and adaptable, able to manage multiple priorities in a fast‑paced, evolving environment.
Benefits
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel season ticket loan
- Electric Vehicle Scheme
- Optional dental insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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