Our Blend of Benefits
- Annual Bonus
- Save for retirement and invest in your future - pension contributions (employee up to 7%, employer up to 14%)
- Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
- Embrace work‑life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Embrace Excellence
Brugal has an ambitious goal to become the #1 ultra‑premium rum by 2035. Central to this is elevating the 1888+ range, reducing reliance on core lines, and advancing premiumisation in key markets.
The Marketing Manager will deliver the brand strategy, brand proposition and DNA and use consumer insight and commercial proximity to markets to develop outstanding global assets to build a breakthrough brand. This role will lead and deliver the global marketing strategy leading all aspects of Insight and Building a Breakthrough Brand and leading the marketing agenda to adopt a breakthrough brand approach and win ATL, BTL and across media, particularly digital and e-commerce. In addition, this position will lead and direct innovation decisions on the brand to ensure a fit with brand strategy, while overseeing activation and deployment.
This individual will have line manager responsibility for one team member and will be a critical part of the Edrington marketing business ensuring Brugal BU is represented and integrated.
Please note this is a 12 month FTC
Make an Impact
Reporting to the Managing Director key responsibilities include;
- Lead global insight for 1888, using consumer, market, and brand equity data to shape growth plans, prioritise markets, guide investment, and drive premiumisation in core regions.
- Build a culture of curiosity, steering the Brand team to place insight at the centre of strategic decision‑making and developing tools for test‑and‑learn activation.
- Create and manage a global insight library, track brand health across priority markets, and translate research into compelling, influence‑driving presentations.
- Develop breakthrough marketing, co‑creating bold market plans, inspiring adoption of 1888 strategies, and delivering high‑impact activations—especially in the USA and France.
- Drive standout brand experiences, including PR, social (with influencers), CRM, digital ecosystems, and culturally resonant experiential activations.
- Lead innovation strategy, shaping a premium and luxury pipeline, partnering with the Master Blender, and ensuring innovation aligns with brand DNA and commercial goals.
- Execute prestige launches through exceptional paid, owned and earned plans that enhance Brugal’s ultra‑premium credentials.
- Bring innovation to culture, creating partnerships and experiences that elevate brand perception and attract Status Expert consumers.
- Lead and empower teams, developing talent, fostering collaboration across global markets, and ensuring high engagement and strong delivery.
Your Talent and Skills
- Strong strategic thinking with the ability to analyse information and draw clear conclusions and implications
- Solid understanding of P&L management
- Highly organised, resilient, and positive, with the ability to perform under pressure
- Excellent interpersonal and communication skills, effective across multicultural and cross‑functional environments
- Empathetic, engaging leader able to work with diverse nationalities, seniority levels, and experience
- Adaptable and flexible to shifting business priorities and change
- Proactive, self‑directed, and effective working remotely within matrix organisations
- Proven ability to lead and inspire agencies and direct reports to deliver high‑quality execution
- Demonstrated track record of cross‑functional leadership and building motivation across teams
- Strong capability to develop compelling brand propositions anchored in brand DNA
- Relevant degree preferred, with experience in alcoholic drinks or luxury/premium food & drink brands advantageous
- Experience working independently in multicultural, remote environments
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