Introduction: Dentsu Creative is a global creative agency network designed to build brands for what’s next, unlocking exponential growth for clients. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, offering end-to-end solutions globally.
Job Description: Dentsu B2B is Dentsu’s specialist group delivering end-to-end solutions for B2B businesses. We are seeking a B2B Strategy Director to be part of that growth.
Purpose of the Role
The B2B Strategy Director will be leading delivery for a high-profile, strategic growth client in our B2B business, and play a central role in our B2B strategic proposition. They will be the leading repository for deep B2B experience and expertise within the 12-strong Dentsu Creative Strategy community.
Key Responsibilities
- Reporting into the CSO and the Executive Strategy Lead for a Tech/Telco client, act as a strategic partner to key UK client(s), collaborating with Integrated Strategic Leadership and Business Leadership to align on client objectives and develop growth-focused strategies.
- Cultivate strong, trusted relationships with senior client stakeholders, helping them navigate strategic challenges and opportunities.
- Develop and deliver customer growth-focused strategies targeting Enterprise and Public Sector customers, supported by a Senior ABM Strategist.
- Work with creative and tech teams to bring strategies to life, providing B2B-focused guidance and insight.
- Partner closely with key Business Leadership, Creative and Strategy functions to build and anchor best practice, and continuously evolve and optimise client delivery by integrating cross-group capabilities (e.g., Insight, Data & Tech, Media).
Qualifications + Skills
- Experience delivering innovative, integrated, and strategic customer growth strategies across B2B clients, with the ability to connect the dots across Creative, Media and data and technology to create a connected customer experience.
- Deep experience delivering Enterprise- and Public-Sector-focused customer growth strategies, preferably across Tech / Telco verticals.
- Proven brand to demand planning experience, including developing account-based experience (ABX) strategies and content strategies.
- Comfortable articulating value propositions for complex B2B businesses, as well as developing customer strategies and mapping customer journeys.
- Demonstrated ability to develop compelling, insight-led creative briefs that lead to impactful and effective creative output that drives business outcomes.
- Strong cross-business collaborator, within the immediate creative business as well as more broadly across insight, media, CXM, data & analytics.
What We Offer
- This is a permanent role.
- The team is based in our London office but operates under flexible working arrangements.
- Competitive salary and a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Permanent
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