Account Director - Consumer PR

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Account Director – Consumer PR

Department: Consumer PR & Influence

Location: London

Contract type: Fixed-Term (12 months)

Full Time/Part time: Full Time

Reporting into: Client Partner

The Role

As Account Director, you'll champion "earned first" thinking to create impactful, culturally relevant consumer PR campaigns. You'll lead a team, build strong client relationships, and drive innovative strategies that generate buzz and deliver measurable results. This role is fun and energetic, offering great opportunities to learn and develop with a variety of complex but rewarding clients. You will be responsible for fostering a positive and collaborative work environment within the account management team, encouraging open communication and constructive feedback. You will manage relationships with third‑party vendors to ensure the agency delivers high‑quality work that meets client expectations. You will also act as a liaison between the client and the agency's internal teams, providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and you’re not afraid to be brave and challenge your clients to want to achieve a better result for all.

Key Responsibilities

• Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Influence campaigns.
• Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media and social communications.
• Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.

Requirements

• Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
• Share and use media knowledge to guide clients on what you believe is the best for their brand.
• Deep understanding of consumer behavior and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Equal Opportunity Information

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

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