Business Director, Consumer PR
Department: Consumer PR
Location: London
Contract Type: Maternity Cover 12-Month Fixed Term Contract
Full Time/Part time: Full Time - Hybrid Working
Reporting into: Managing Partner
The Role
As Business Director on the European and Global FMCG portfolio business within Consumer PR, you will lead client partnership, strategic counsel and integrated delivery across the portfolio, providing the client with fully focused senior leadership on iconic FMCG brands.
The role sits at the intersection of earned‑first thinking, culture‑led marketing, and integrated agency delivery, ensuring PR, social, influence and advertising work together to create impact at scale across diverse markets.
Your remit spans from ideation to execution, developing strategies, creative narratives, and overseeing activations across various platforms and geographies.
Key Responsibilities
- Act as the senior day‑to‑day client lead for European and Global teams, building trusted, long‑term partnerships
- Provide strategic counsel across brand, reputation, partnerships and cultural activation
- Lead complex, multi‑market stakeholder management across global, regional and local teams
- Ensure the FMCG Brand has consistent, senior‑level leadership fully embedded in the brand business
- Lead the creation of global and European communications toolkits, frameworks and playbooks that balance global brand consistency with local market nuance
- Embed earned‑first thinking into all toolkits
- Partner closely with creative and strategy leads to shape culturally relevant, insight‑led ideas
- Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets
- Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities
- Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions
- Lead the communications strategy and delivery for global brand moments and events, ensuring alignment across markets
- Play a central role in developing and activating brand partnerships, embedding them seamlessly into toolkits and campaign narratives
- Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways
- Directly manage a London‑based team, working alongside creative and strategy leadership
- Foster a collaborative, high‑performance team culture grounded in integration and shared ownership
Skills for Your Growth to Client Partner
- C‑Suite Partnership & Business Acumen: Transition from a practice leader to a C‑suite strategic advisor with deep understanding of client business and financial drivers
- Integrated Solution Leadership: Orchestrate the agency’s full suite of services, integrating brand advertising, PR, consulting and data to solve complex business problems
- Enterprise Commercial Strategy: Own the entire client commercial relationship and drive enterprise‑level growth through strategic partnerships
- Relationship as the Core Product: Build unwavering trust and long‑term loyalty at the highest levels, measuring success on strategic client relationship outcomes
Personal Qualities
- Extensive and proven experience in a senior leadership role within a top‑tier agency
- Strategic yet pragmatic, culturally curious and globally minded
- Confident, collaborative and calm under pressure
- Energetised by complexity, scale and partnership‑driven work
- Demonstrated track record of P&L ownership and delivering significant, year‑on‑year business growth
- Proven success in leading and winning multi‑million‑pound new business pitches
- Exceptional leadership skills with experience in shaping departmental culture and developing senior talent
- Strategic visionary with the ability to anticipate market trends and define a clear, forward‑looking path for the business
- Outstanding commercial acumen and sophisticated negotiation skills
Benefits
- 25 days annual leave + 1 Volunteer Day
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours 10am – 4pm
- Wellbeing and Health: Up to £25.00 per month toward physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Disclosure
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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