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3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.
In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.
About the Role
As our new Regional Sales Director, you’ll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality.
You’ll define what great sales execution looks like in a fast-growing, AI-native SaaS company with a market-leading, must-have product. You’ll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business.
Responsibilities
- Coach and lead a pod of mid‑market AEs (£50k‑250k ACV) to sustained high performance, enabling ramp‑stage reps to reach full attainment and driving increasing average deal size among seasoned reps
- Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals
- Run weekly reviews and deal‑level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology
- Partner with RevOps and Sales leadership to assess expansion opportunities, build go‑to‑market plans and execute new team launches
- Own team recruitment, onboarding, culture building and performance management to maintain a high‑performing sales organisation
- Drive a customer‑first, data‑driven culture, identifying funnel drop‑off points and optimising conversions at every stage
Requirements
- Experience in frontline SaaS sales leadership with clear evidence of building consistent quota coverage across a team
- A background as a quota‑bearing AE
- MEDDPICC fluency is a must; you can coach others in its application
- Comfortable working in quarterly‑quota selling cycles and net‑new logo environments
- Process and data‑driven, detail‑oriented – able to diagnose issues from funnel data and drive improvement
- You thrive in startups with fast‑paced, ambiguous environments that require resilience and resourcefulness
- Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high‑quality SDRs/BDRs
- Hybrid working with 3 days/week in our London office (Soho)
Job Details
- Seniority level: Director
- Employment type: Full‑time
- : Sales and Business Development
- Industries: Software Development
Compensation & Benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Enhanced parental leave & pay
- Co‑working space stipend for those based outside London
- Bi‑annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Unlimited free books
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