Digital Marketing Executive

Extraordinary People, Exceptional Care

Orchard Care Homes are seeking to appoint a Digital Marketing Executive to join our existing marketing team on a 10-month fixed term contract. With big plans for future growth, this is a fantastic time to join us!

Insight into the role

The Digital Marketing Executive will support the development and delivery of high-quality, shareable digital content and external campaigns that raise brand awareness and build advocacy with the Orchard Care Homes brand. Working closely with the team, you will be involved in a range of activities including production of external AV and photography content, developing and publishing engaging digital content (including delivery of Google Ad campaigns), supporting our network of care homes with the promotion of their homes online (social media) and additional ad-hoc requests from other teams within the group.

Reporting to the Group Head of Marketing & Communications, you will also support the monitoring and development of PPC advertising, paid social media and creating SEO-optimised content for the website to ensure our digital campaigns are successful and on-trend.

About You

• Google Ads experience and an understanding of SEO is preferred
• Experience of working across multiple digital channels and platforms across social and web
• A team player with a collaborative approach to work.
• A creative eye, with a focus on delivering best-in-class content and continually striving for excellence.
• Highly organised with a meticulous attention to detail.
• A forward-thinking individual with a willingness to learn new skills.

Your Skills And Experience

• Previous experience in a similar role.
• Experienced writing engaging, shareable content with an understanding of SEO.
• Excellent communication skills (verbal and written).
• Strong interpersonal skills and the ability to engage stakeholders.
• Strong analytical skills.

Due to the nature of this role, ad-hoc travel to care homes will be required and therefore a full UK driving licence and access to a car is essential.

What We Offer

• Annual salary of £27,450 (pro-rata to length of FTC)
• 25 days annual leave plus bank holidays.
• Hybrid role, with the expectation to work in our head office in Harrogate as and when required.
• Access to company supported pension scheme.

Orchard Care Homes operates 23 care homes across the UK. Our homes have a strong reputation for excellent standards in care. Orchard Care Homes are the proud winners of the 2023 LaingBuisson award for Excellence in Large Residential Care.

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