Job Title: SeniorProduct & Commercial Analyst
Location: Basingstoke – Hybrid – Three Days in Office
Employment Type: 12 Months – Fixed Term Contract
Hours: Monday-Friday
AA Summary
Think the AA is just about roadside assistance? Think again! As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team.
This is the job
In this role, you will build and develop a B2B SME reporting suite for the Road Product Management & Trading team, turning complex data into clear, actionable insight. Your work will help us better understand our SME customers and ensure we deliver products and services that truly meet their needs. You’ll play a key role in shaping product and trading decisions by analysing customer behaviour, product performance and trading outcomes. By bringing evidence and insight to the table, you’ll help drive decisions that improve customer experience and support strong commercial performance. You’ll also enhance our existing reporting capability, creating more efficient ways for the wider team to access and use data. Ultimately, your insight will help ensure our SME customers receive consistently great outcomes.
What will I be doing?
- Supporting the Road Product and Trading teams by developing a reporting suite that enables effective management of B2B SME products and clear understanding of product performance.
- Assessing current reporting capabilities, identifying gaps and defining requirements with stakeholders across Product and Trading.
- Designing, developing and maintaining Power BI reporting solutions, including semantic models and dashboards, ensuring they are accurate, reliable and fit for purpose.
- Ensuring data integrity and reporting accuracy through validation of data structures, logic checks and collaboration with the central data team.
- Building scalable, future‑proof reporting solutions that can adapt to evolving business and customer needs.
- Creating high‑quality user experiences through clear visual design, intuitive dashboards and adherence to internal Power BI standards.
- Developing KPI and performance tracking frameworks to highlight trends, risks and opportunities across customer, product and trading performance.
- Providing insight and analysis to support product development, trading decisions and improvements to SME customer outcomes.
- Measuring the impact of initiatives by evaluating customer outcomes and commercial performance to inform continuous improvement.
- Communicating insights clearly through presentations, workshops and engagement with stakeholders across the business.
What do I need?
- Proven experience delivering accurate, insightful reporting that supports product performance and trading decisions.
- Strong ability to design clear, user‑friendly MI and reporting suites that enable teams to generate insights and recommendations.
- Highly numerate with strong analytical skills and experience manipulating and interpreting complex datasets.
- Experience using analytical and data tools such as Advanced Excel, SQL, SAS, Power BI, Databricks and Microsoft Azure.
- Ability to translate business requirements into simple, effective reporting and data solutions.
- Strong stakeholder management skills, working collaboratively to turn insight into actionable plans.
- Commercial awareness with the ability to balance customer outcomes and business performance.
- Clear communication skills, able to present complex analysis and insights in an accessible way.
Benefits
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
Equal Opportunities
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Pre‑employment checks
As part of the onboarding process, we complete several pre‑employment checks including work reference, credit and criminal record checks.
Application Process
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
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