Overview
Territory Sales Manager (South-East LDN) | Baked-goods/Food-To-Go Company
A leading supplier of food-to-go and baked goods, providing in-store fresh products to retail and foodservice customers, has received investment from a global bakery group and is growing rapidly across the UK. They offer innovative and high-quality product ranges with tailored equipment solutions to help customers deliver fresh, bakery-style experiences to their clients.
With a strong focus on partnerships, they support their customers through product expertise, operational guidance, and hands-on training to maximise sales and return on investment. The business is driven by a passion for food, continuous innovation, and a commitment to delivering excellent service across all touchpoints.
About the Role
The company is looking for a driven Territory Sales Manager to deliver sales growth across the South-East of London through field-based sales management. This role combines account management, new business development, and hands-on customer support to maximise revenue and return on investment.
Key Responsibilities
- Manage and grow existing customer accounts to achieve sales and revenue targets
- Prospect, win, and onboard new business within the territory
- Build strong relationships with retail and foodservice customers
- Identify opportunities to expand product ranges, introduce new products, and increase sales
- Analyse account performance and use data to drive actions and improvements
- Deliver regular business reviews and territory plans to management
- Ensure high levels of customer service, responding to enquiries promptly and resolving issues efficiently
- Promote and increase the adoption of online ordering platforms
Operational & In-Store Support
- Conduct site audits to ensure compliance with equipment, product range, and brand standards
- Deliver product training, including preparation, presentation, and display best practices
- Support customer sites with product launches and promotional activity
- Identify gaps in product offering and drive additional sales opportunities
- Monitor equipment usage and ensure optimal return on investment
- Maintain standards for cleanliness, product availability, and in-store execution
What We’re Looking For
- Experience in field sales, ideally within FMCG, retail, or foodservice
- Strong communication, influencing, and relationship-building skills
- Commercially driven with a results-oriented mindset
- Ability to analyse data and translate insights into action
- Confident delivering training and engaging with customers at all levels
- Well-organised with strong planning skills; taking a ‘roll-up your sleeves’ & ‘get stuck in approach’
- Passion for food; bakery or product knowledge is advantageous
- Up to £35k base DOE + £5k Car Allowance & travel expense coverage + 5% Quarterly Bonus (increasing incrementally year on year) + 28 days Holiday (incl. BH) + Mon-Fri 8am-5pm schedule
- Autonomy to own and build your patch; growing your relationships
- Strong growth and progression opportunities
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