Technical Sales Manager - Ballistic Instrumentation
Job Type
Full time - flexible working considered, with all personal situations taken into account.
Location
Approx. 60% office‑based, 10-20% client‑facing, remainder home working.
Salary & Benefits
Circa £45,000 per annum. Competitive benefits including:
- Company pension (4% employer match)
- 24 days annual leave plus statutory holidays
Bonus
Discretionary bonus of up to 20% of salary, based on exceeding sales targets and cash generation.
Role Overview
This role is ideal for a ballistics or engineering professional who enjoys engaging with customers and is motivated to develop a career in technical sales.
The Technical Sales Manager will combine strong technical knowledge of ballistic instrumentation with a consultative, customer‑focused sales approach. Working closely with the Operations Manager, Managing Director and engineering team, the role is central to developing and winning business across military and civilian markets in the UK and export territories.
You will play a hands‑on role in shaping value propositions, supporting bids, converting opportunities into contracts, and ensuring customer feedback directly informs product and capability development.
Key Objectives
- Develop and promote distinctive, market‑leading value propositions aligned with company strategy
- Achieve and exceed annual sales, revenue and cash‑generation targets
- Position the company as the supplier of choice for military and civilian ballistic instrumentation and targets
- Build long‑term, trusted relationships with customers and stakeholders in the UK and overseas
Key Responsibilities
Sales & Business Development
- Proactively identify, develop and convert sales opportunities using a disciplined three‑phase sales process
- Leverage an established or developing network within the ballistics community to understand, shape and influence customer requirements
- Lead and support public and private procurement bids through to contract award
- Deliver high‑quality quotations and bid documentation that win profitable business
- Lead sales bids with a total contract value of up to £2m
- Gather market and competitor intelligence to support pricing, positioning and product development
Technical & Customer Engagement
- Use strong technical understanding to translate customer needs into effective system solutions
- Work closely with engineering teams to define configurations, integration options and delivery approaches
- Support system integration, installation and customer training where required
- Develop and sell calibration and service offerings alongside capital equipment
Internal Collaboration & Governance
- Contribute to annual sales and marketing plans aligned to company strategy
- Maintain CRM records for enquiries, opportunities and orders
- Ensure bids, contracts and deliveries meet ISO, export licensing, firearms and regulatory requirements
- Maintain and support export licence applications (including LITE and SPIRE)
- Support smooth handover of won contracts to operations and delivery teams
- Drive continual improvement in sales processes and reporting
Marketing & Representation
- Represent the business at trade shows, customer visits and industry events in the UK and abroad
- Contribute to sales and marketing collateral, website content and customer testimonials
About You
This role would suit a ballistics engineer, instrumentation engineer or technical specialist who enjoys customer engagement and wants to develop or expand their career in technical sales.
You are comfortable operating at the interface between engineering, customers and commercial decision‑making, and are motivated by seeing technically complex solutions turn into successful contracts.
Essential Qualifications & Experience
- Engineering or STEM degree, or equivalent experience within the ballistics industry
- Engineering experience in ballistics or a closely related field
- Experience contributing to or leading sales, business development or bid activity
- Strong verbal and written communication skills
- Excellent attention to detail with the ability to manage multiple deadlines
- Project management capability and strong organisational skills
- Proactive, self‑motivated and able to work independently or lead bid teams
- Good working knowledge of Microsoft Office
Desirable Experience
- UK manufacturing experience
- Working knowledge of CRM systems
- Prior exposure to export‑controlled or regulated environments
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