PARAMSARA is a niche Indian fragrance house dedicated to redefining Eastern Universalism through perfumery.
Type: Full-time
Key Responsibilities
Brand & Marketing Strategy
- Develop and execute brand and marketing strategy across various markets
- Lead seasonal campaigns and launches across digital, retail, and experiential channels
- Ensure cultural depth, emotional resonance, and consistency across all touchpoints
- Benchmark against culturally led and niche fragrance brands to identify differentiation
Growth & Performance Marketing
- Own paid digital acquisition (Meta, Google, TikTok) directly or via partners
- Drive customer acquisition while protecting brand integrity
- Track and optimize CAC, ROAS, conversion, and retention
- Lead experimentation across creatives, audiences, and funnels
Retail, Partnerships & Activations
- Build relationships with boutique retailers, concept stores, and distributors
- Lead retail onboarding, training, and brand-aligned activations (pop-ups, in-store)
- Initiate culturally aligned collaborations (fashion, hospitality, design)
PR, Events & Storytelling
- Support PR strategy, media storytelling, and brand events
- Oversee brand presence at key fragrance fairs and cultural showcases
- Guide brand voice, copy, and visual storytelling across channels
- Conduct competitive and pricing analysis across priority markets
- Identify growth and expansion opportunities
- Contribute to product ideation with Founder & Creative team
Experience
- 5–10 years in brand, marketing, or growth roles
- Background in fragrance, beauty, fashion, luxury, or premium DTC brands
- Experience with culturally led brands or strong brand identities
- Prior experience in startups or high-growth, entrepreneurial environments
Capabilities & Mindset
- Strong blend of brand thinking and performance marketing execution
- High level of taste, aesthetic judgment, and cultural sensitivity
- Hands-on, adaptable, and comfortable with ambiguity
- Able to translate culturally rooted ideas into globally relevant narratives
- Confident working closely with founders in lean teams
#J-18808-Ljbffr