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Base pay range
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Location: Central London
A rare opportunity has arisen for a Senior Marketing Manager to lead the launch and long‑term growth of one of London’s most anticipated new restaurant openings. Smyth & Co are honoured to be representing a confidential client within the luxury hospitality sector; this role is ideal for a marketing professional with proven experience delivering high‑profile restaurant openings and building enduring, premium brands.
The Role
You’ll own the full marketing strategy and execution — from pre‑opening campaigns and brand development through to launch, engagement, and long‑term customer growth. Working closely with the culinary and operations teams, you’ll bring a distinctive vision to life and establish a restaurant brand that truly resonates with London audiences.
Over time, the remit will expand to include an additional concept within the group, offering genuine progression and creative ownership.
Key Responsibilities
- Develop and deliver a comprehensive marketing and communications strategy for launch and ongoing brand growth.
- Translate business goals into creative, impactful campaigns in close collaboration with the chef, GMs, and creative partners.
- Serve as brand guardian, ensuring every touchpoint reflects the concept’s quality and identity.
- Lead on campaigns, events, and partnerships that drive awareness, excitement, and bookings.
- Create and oversee engaging storytelling and copy across all digital and offline channels.
- Manage social media, website, and email marketing strategies to build a loyal, engaged community.
- Oversee PR, influencer partnerships, and local marketing initiatives to amplify reach.
- Commission and manage creative assets — photography, video, and design collateral.
- Track campaign performance, analyse data, and optimise activity for maximum return.
- Manage budgets, timelines, and cross‑department collaboration with precision.
Experience & Skills
- Proven experience leading the marketing of high‑profile restaurant launches.
- Deep understanding of London’s dining scene and ability to position brands for success within it.
- A blend of strategic thinking and hands‑on execution across digital and traditional channels.
- Creative flair, commercial awareness, and the ability to tell a brand story that stands out.
- Excellent communication, stakeholder management, and project delivery skills.
What’s on Offer
- Opportunity to lead one of London’s most exciting new restaurant launches.
- Real autonomy and creative ownership within a supportive, high‑performing group.
- Long‑term career development, including scope to oversee additional concepts.
- Competitive salary and benefits package.
To Apply:
Please send your CV and a short cover note to craig@smythandco.co.uk quoting “Senior Marketing Manager – Confidential Opening” in the subject line.
Seniority level
Employment type
Job function
- Marketing
- Hospitality and Marketing Services
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