Senior Digital Product Analyst

Requirements

• Experience using digital analytics tools to analyse performance and generate actionable insights across websites, campaigns, or products
• Strong ability to translate data into clear, practical insights and recommendations for both technical and non-technical audiences
• Experience creating automated dashboards and reports that track KPIs and performance trends
• Working knowledge of SEO and digital performance measurement, with an understanding of how data supports optimisation
• Familiarity with tagging and tracking concepts, such as tag management systems and structured data collection
• Experience applying testing, experimentation, or optimisation approaches to improve digital performance or user experience
• Strong collaboration and communication skills, with the ability to work effectively across diverse teams and stakeholders
• Well organised and adaptable, able to manage multiple priorities in a fast-paced, evolving environment

What the job involves

• As a Digital Analyst based in our UK Hub, you will work closely with the Digital Operations Manager and a Senior Digital Product Analyst to deliver effective digital analytics, SEO, and inbound lead capabilities
• You will act as a specialist across analytics platforms within our digital ecosystem, supporting their development and day-to-day use
• This includes tools such as Google Analytics, Looker Studio, Mixpanel, Contentsquare, SEMrush, and Sprinklr
• Your insights will help teams understand website and campaign performance, test optimisation ideas, and support continuous improvement
• Using data, analytics tools and AI, you will create clear, meaningful reports and insights that inform decision-making and support business goals
• You will also contribute to SEO and related optimisation strategies, working with tagging and analytics methodologies as part of a collaborative, cross-functional environment
• This role involves partnering with teams across the business to deliver reporting and insight that meets stakeholder and customer needs, while supporting sustainable growth
• Deliver clear, actionable insights from website, campaign and customer behaviour data to support website optimisation and decision-making
• Configure and maintain website analytics, tagging and tracking to ensure accurate, reliable measurement across digital channels
• Develop and maintain dashboards and reports that clearly communicate performance trends, opportunities and recommendations to stakeholders
• Use analytics tools and approved AI solutions to surface deeper insights, identify patterns and support predictive reporting
• Support SEO, AEO and GEO performance through data-led reporting, insight and collaboration with content and marketing teams
• Provide analytics input to support digital marketing and social media performance analysis across platforms
• Act as a subject matter expert for selected analytics tools, supporting adoption, effective use and continuous improvement
• Collaborate with cross-functional teams to align digital insight with business objectives and customer needs

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