About the role
We’re seeking an experienced and strategic Senior Manager, Global Account-Based Marketing (ABM) to lead and execute ABM initiatives focused on driving growth and engagement within our premium accounts. This role will be critical in designing and implementing targeted marketing programmes that deliver impactful, measurable results across our top accounts; working closely with sales, digital, and marketing teams across our global business units, to lead strategy and create a highly personalised content and campaigns for our premium clients.
The ideal candidate will bring a strategic mindset and a blend of creativity, analytical prowess, and relationship-building skills to develop high-impact ABM strategies that align with business goals and foster stronger account relationships.
This is an exciting time to join the Global ABM team at the Adecco Group, as we build out our Centre-of Excellence (CoE) supporting our teams across the globe.
What you’ll be doing
- Strategic Planning & Execution : Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored marketing plans to increase engagement and drive conversions.
- Cross-Functional Collaboration : Work closely with sales, digital and customer experience teams to align account insights and strategies, delivering a cohesive customer journey
- Content Development & Personalisation : Working with our team of writers, develop customised value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives.
- Personalised Campaign Management : Design, execute, and manage 1:1 ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events
- Data-Driven Targeting & Measurement : Working with the digital and analytics teams to target personas and measure ABM performance, optimising campaigns based on data to improve effectiveness and ROI.
- Budget Management : Work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximise campaign impact within high-priority accounts.
- Market & Customer Insights : Keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities.
About you
- 5+ years in B2B marketing, with at least 3 years in an ABM-focused role, ideally from an ABM agency or professional services environment.
- Experience creating ABM frameworks and strategies and leading discovery sessions with Global Account Directors/sales leadership.
- Strong analytical mindset with experience using data to inform and optimise ABM strategies; proficiency with ABM tools (eg Demandbase) and CRM platforms (e.g. Salesforce).
- Excellent interpersonal skills with a proven ability to influence and align cross-functional stakeholders.
- Ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve.
- Demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth.
- Highly organised, with strong project management skills to lead multiple complex campaigns simultaneously.
- Strong presentation skills for delivering engagement strategies and campaign insights to leadership, marketing, and sales teams
Inclusion
We believe in talent, not labels. We focus on the diverse and unique skills our people bring. Our culture of belonging and purpose ensures everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, equal opportunity, inclusion, and diversity.
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