GAIN Performance - Creative Strategist Campaign Manager

Overview

Role: GAIN - Performance Creative Campaign Manager

Location: Spain, UK

Hybrid/Remote: Hybrid (Barcelona) or Fully Remote (UK/Spain)

This is a hybrid role combining paid media campaign management with creative strategy to deliver best-in-class performance marketing for our clients. You will manage between 3-6 clients (depending on account size), ensuring campaigns are strategically managed, data-driven, and powered by performance-optimized creative.

You will work closely with the Performance Director and Creative Strategy team to oversee campaign execution (daily management, optimisations, analysis) and creative direction (briefing, asset testing, performance insight feedback).

Our ideal candidate is equal parts data-driven campaign manager and creative thinker—comfortable diving into spreadsheets one moment and creative brainstorming the next. As you grow into the role, you will be given more responsibility in client strategy and communication.

Responsibilities

• Performance Campaign Management
  Daily budget tracking and campaign management across Meta (Facebook/Instagram), Google, and potentially TikTok/YouTube
• Ongoing optimisation to hit KPIs and drive scalable results
• Weekly reporting and ad hoc deep-dive analysis
• A/B testing across targeting, bidding, and creatives
• Sharing insights with clients and internal teams

• Creative Strategy & Insight
  Analyze campaign creative performance to identify winning formats, trends, and areas for improvement
• Conduct research to support creative ideation and ensure concepts are culturally relevant and performance-aligned
• Translate insights into actionable briefs for UGC creators, designers, and editors
• Maintain a creative feedback loop to continuously refine and iterate on assets
• Adapt creative for different platforms and placements

• Client & Team Communication
  Maintain clear, professional, and proactive communication with clients—we act as an extension of their team
• Work alongside Performance Directors and Client Leads to align creative strategies with wider media strategies
• Collaborate closely with internal creative and paid media teams, offering feedback and contributing to shared learnings
• Support knowledge sharing and internal best-practice documentation

Requirements

Key Qualifications & Experience

• Fluent in English, written and spoken
• 2+ years\' experience running direct response campaigns on Facebook and/or Google
• Strong knowledge of paid media creative performance metrics and ad formats (Meta, TikTok, YouTube)
• Proven ability to analyze campaign data and extract insights to drive optimisation and creative direction
• Advanced Excel/Google Sheets skills (formulas, pivots, graphs)
• Experience writing creative briefs and collaborating with designers, editors, or UGC creators
• Extremely high attention to detail
• Excellent communicator, team player, and highly self-motivated
• Ability to adapt quickly to last-minute changes and priorities

• Desired Skills (not Essential)
  Agency experience, ideally with 1+ year of client comms
• Google Data Studio and/or Google Analytics experience
• Familiarity with UGC workflows and creative production
• Creative QA/review experience

How we work

Constant curiosity: we\'re curious, critical, creative thinkers who get a kick out of finding new ways to look at the world. We constantly seek out data, insight, intelligence and inspiration that fuels our thinking.

Pushing boundaries: we don\'t wait for innovation; we share a relentless drive to engineer it. Merging data, technology and creativity to craft bold strategies that drive real impact.

The power of our imagination: creativity guides everything we do. We\'re not afraid to think big and push our clients out of their creative comfort zone.

Making it happen: we create, we experiment, we go again. Giving each other the freedom to fail. Collectively pursuing ideas that have the power to change the world.

Putting people first: We never lose sight of humanity, care, and impact. We do what\'s right not what\'s easy. For our people, our clients and the planet.

Benefits

About GAIN

GAIN is a creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns. Whether it\'s paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform - driving clicks, visibility, conversions, and real business growth.

Benefits (UK)

• Private Medical Insurance
• BUPA Life Assurance
• Income protection
• Employee Assistance Programme
• Cycle to Work salary sacrifice scheme
• Tech & Wearables salary sacrifice scheme
• Octopus EV Scheme
• Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing

Application Process

• 45-minute first interview with an on screen task with senior team member
• One hour interview with two team members, including a take home task

Disclaimer: We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately. All genuine communications will come from Home | GAIN. We are an equal opportunities employer and encourage applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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