Revenue & GTM Operations Manager

Requirements

• 3-5+ years of experience working in Rev Ops / GTM functions. Some of that will have been in a scale‑up / high‑growth / tech environment
• Experience in SaaS, Marketplace and / or Fintech/payments business models would be a plus
• Great communication skills – you’ll have to work closely with internal as well as external stakeholders who are not always financially proficient or comfortable with data; being able to translate their insights into data and learnings is central to this role’s success
• Top analytical skills, proficient in Internal systems, data analysis and manipulation (ideally able to use data queries)
• You’ll enjoy working in a fast‑paced environment, where everyone rolls up their sleeves, and there is rarely an operating manual to follow (i.e. we figure a lot of stuff out as we go)
• You’ll need to be comfortable with rapid and frequent change, able to pivot accordingly and do so with gusto
• Strong growth mindset – our ambition is for Easol to become a category‑defining business, and to achieve that we will have to continuously learn and push boundaries
• You’re process‑oriented and enjoy improving setups, documenting them, etc
• You are passionate about experiences, travel and adventure – you’re likely to spend your holidays kite surfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival
• Proven commercial acumen – you must be able to cut through noise and leverage data to derive commercial insights and drive value for the business

What the job involves

• This role sits at the heart of Easol’s GTM engine
• You will own the GTM operating system – revenue tools, lead‑to‑revenue process, pipeline governance, reporting, and sales execution efficiency
• You will ensure inbound and outbound demand is captured correctly, routed fast, worked consistently, and measured reliably from first touch through revenue
• Given the breadth and variety of topics you will cover you will interact closely with all teams across the business
• This is a high‑impact role that will shape the future of our business by providing analytics and insights to grow our revenue and a critical partner to Growth Marketing and Sales Leadership
• Revenue Systems Ownership
• Own HubSpot as the system of record for GTM operations: lifecycle stages, objects/fields, governance, automation standards, permissions, and change management
• Maintain clean integration and tracking standards across GA4, ad platforms, enrichment tools, and any sales tooling
• Lead‑to‑revenue process & sales execution efficiency
• Own lead management end‑to‑end: capture, enrichment, de‑dupe, routing, SLAs, handoffs, and feedback loops with Sales
• Define and maintain funnel definitions and stage exit criteria (MQL/SQL/SAO, opportunity stages, close lost reasons, etc.)
• Drive pipeline hygiene: required fields, stage integrity, close date quality, next‑step compliance, and consistent qualification data
• Reporting, attribution integrity, and decision cadence
• Own GTM reporting and dashboards across funnel conversion, velocity, pipeline coverage, source attribution QA, and performance by segment
• Establish operating rhythms (weekly pipeline reviews, SLA adherence reporting, funnel health checks) to drive accountability with Sales and Growth
• Testing and improving funnel stages, qualification criteria, and routing logic
• Forecasting inputs
• Improve forecasting accuracy by ensuring the CRM reflects reality: stage consistency, close date hygiene, amounts, pipeline coverage metrics, and risk flags
• Partner with commercial finance on forecast needs, but own the upstream system/process inputs
• Cross‑functional GTM leadership
• Partner with the Growth Marketing Manager to ensure campaign tracking standards, UTMs, and lifecycle mapping are correct and consistent
• Partner with Sales Leadership to optimize process, identify bottlenecks, and implement improvements that increase conversion and reduce cycle time
• Collaborate with leadership on ICP definitions, segmentation, and territory/account models where relevant
• ICP Data & Experience Index Ownership
• Own the Experience Index (our AI‑driven sales database) as a GTM data asset: definitions, taxonomy, governance, and ongoing maintenance
• Build and manage automated workflows to enrich ICP accounts and contacts; ensure data flows reliably into HubSpot and downstream tools
• Maintain data quality standards and resolve enrichment exceptions
• Partner with Sales and Growth to operationalize ICP segmentation into workable lists, routing logic, and prioritization for outbound and marketing audiences
• Track and report on coverage, accuracy, and impact of the Experience Index/enrichment on funnel performance (e.g., acceptance rate, conversion, pipeline velocity)
• Existing Creators Relationship & CS
• ‘Deal desk’ ownership includes governance of approval and discount workflows with stakeholders in CS, Sales and Marketing
• Co‑ownership of Customer Success workflows, including Solutions and Event Operations systems
• Guide best in class CRM practices including QA of existing processes, tooling and training sales, CS on CRM workflows, reporting streams

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