Growth Marketing Manager

Requirements

• Previous experience in growth, performance marketing, or demand generation roles at high-growth B2B SaaS companies
• Proven track record of driving pipeline and revenue through both paid demand gen and self-serve channels
• You actively use AI tools (LLMs, agents, automations) as part of your daily workflow — not just for ideation, but for execution
• Curious about how AI changes how growth, product, and marketing should work — and you experiment accordingly
• Strong builder instinct with the ability to rapidly deploy experiments end-to-end
• Exceptional product, UX, and messaging taste; can design and critique user journeys across product surfaces and marketing channels
• Happy to work in a hybrid working arrangement. We aim for 3 days (or more) per week in the office

What the job involves

• You’ll own growth end-to-end — spanning paid channels, self-serve, and product-led growth loops — from ideation to execution to iteration
• This is a hands‑on builder role for someone who uses AI as a core part of how they think, create, and ship. You’ll design and launch experiments across paid channels and product surfaces, often moving from idea → prototype → live test in days, not weeks
• You’ll work closely with Product, Marketing, Sales, and CS to form clear hypotheses, leverage AI to accelerate learning, and scale what works
• Drive demand and pipeline through paid channels (search, paid social, influencers) and product-led growth loops — owning the full mix, not just one side of it
• Build and optimise campaigns that generate both direct pipeline and high-quality PQLs, working across the funnel from awareness to conversion
• Run high‑velocity experiments to drive growth, often using AI to prototype, launch, and iterate quickly
• Level up and scale end‑user growth programs such as Job Hoppers and Customer Referrals
• Collaborate with Product to improve the self‑serve funnel, optimising every step from website → signup → free → paid
• Use AI tools to rapidly prototype landing pages, campaigns, experiments, and internal tooling
• Leverage LLMs and agents to generate, test, and refine messaging, creative, and growth ideas at high velocity
• Build lightweight automations and workflows to eliminate manual toil in experimentation and reporting

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