Senior Marketing Executive

The Senior Marketing Executive – Subscriptions & Intelligence is responsible for driving acquisition, engagement and pipeline contribution for HSJ Intelligence, with a focus on organizations supplying services and technology to the NHS. Reporting to the Head of Marketing, this role focuses on multi‑channel marketing lead delivery, optimization and performance insight.

Key Responsibilities

• Own acquisition strategy and execution for HSJ Intelligence subscriptions
• Design and deliver multi‑channel marketing campaigns targeting NHS suppliers, particularly the healthcare technology and innovation market
• Convert HSJ.co.uk enquiries, content engagement and event interest into qualified leads and pipeline
• Support upsells and cross‑sell activity across intelligence, data and insight products

Funnel Management & Optimization

• Own upper‑ and mid‑funnel activity for HSJ Intelligence, from first engagement through to sales‑ready lead
• Optimise messaging, value propositions, landing pages and nurture journeys to improve conversion
• Work closely with sales to ensure alignment between campaign activity, lead quality and pipeline outcomes
• Ensure seamless hand‑off into lifecycle and renewal activity managed by the Subscriptions Manager

Insight, Analytics & Reporting

• Track and analyze performance using Salesforce, Tableau and Google Analytics
• Produce clear insight and recommendations for the Head of Marketing and senior stakeholders
• Use data to inform targeting, prioritization and ongoing campaign optimisation
• Maintain a strong understanding of the NHS supplier and healthcare technology market
• Work collaboratively with:
  • Subscriptions marketing lead on lifecycle alignment and insight
  • Engagement teams to reinforce value and usage messaging
  • Product teams to align acquisition messaging with product capability
  • Editorial teams to maximise HSJ.co.uk as a top‑of‑funnel driver
• Contribute market and competitor insight to wider go‑to‑market planning
• Manage external suppliers and agencies supporting campaign delivery, as required
• Ensure activity is delivered on‑time, on‑budget and aligned to HSJ brand standards
• Continuously test and refine creative, messaging and channel mix

Experience

Preferred Background – B2B campaign marketer, ideally within healthcare, plus experience of:

• Background in B2B subscription, insight or SaaS‑style marketing including multi‑channel and multi‑variant marketing campaigns
• Working closely with sales team for maximum channel success
• Building lead pipeline / lead generation and nurturing
• Effective use of content and media in engagement
• Stakeholder management and communication skills
• Coordinate production of sales collateral/assets
• Effectively budget use supporting the best ROI and engagement.
• Utilising external agencies such as PPC to maximise campaigns.

IT

• Marketing automation platforms – such as Marketo, Pardot.
• Advanced level of Microsoft capabilities i.e., Excel, Word, PowerPoint, and Outlook. SharePoint experience an advantage.
• CRM (Salesforce, MS Dynamics, or similar).
• Content Management Systems.
• Google Analytics, Webtrends, Tableau or similar an advantage.
• Experience of Canva, Adobe photoshop or similar
• PPC including Google Ads and Linked‑in
• Marketing degree or equivalent qualification
• Working with data and digital products
• Experience of working within and understanding of the UK healthcare and private medical sector

New office space in Aldgate and hybrid working (2 days a week in the office)

Daily Fruits in the office

Barista Coffee Mondays Tuesday and Thursdays

Lunch & learn workshops, professional development

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