Reporting to
Senior UK Marketing Manager
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry.
Role Overview
The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the Betway sports and casino product. The role will also grow the retention programme across the UK within the products and collaborate cross‑functionally with Trading, Acquisition, Product, Creative and Technology teams to ensure strategy alignment.
What you’ll do
- Lead the efforts of the Betway CRM team to meet customer requirements
- Measure, report and optimise all CRM activities within Betway
- Manage a team of 4 CRM executives
- Build relationships with stakeholders in the wider business to deliver on larger projects
- Create and manage both the event/sport focused and lifecycle CRM calendars
- Align all promotions and communications to business value
- Implement personalisation strategies based on a data‑driven approach
- Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
- Maintain relationships with key business partners to ensure strategy alignment
- Manage relationships with external CRM suppliers
- Identify new innovative opportunities and industry‑leading CRM strategies
What you’ll bring
- Clear, confident communication (written and verbal) and the ability to break down complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – staying sharp, productive and positive in fast‑moving environments
- Strong leadership skills
- Strong analytical skills
- Understanding of the UK market
- Self‑motivated and results driven
- Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention
Desirable skills
- In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience working with Salesforce Marketing Cloud
Core values
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
Benefits
- Supergrowth – learning and development programmes
- Performance tool for meaningful feedback
- Employee Assistance Programme
- Vitality Health Care
- Life Assurance & Income Protection
- Cycle to Work
Reporting to
Senior UK Marketing Manager
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry.
Role Overview
The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the Betway sports and casino product. The role will also grow the retention programme across the UK within the products and collaborate cross‑functionally with Trading, Acquisition, Product, Creative and Technology teams to ensure strategy alignment.
What you’ll do
- Lead the efforts of the Betway CRM team to meet customer requirements
- Measure, report and optimise all CRM activities within Betway
- Manage a team of 4 CRM executives
- Build relationships with stakeholders in the wider business to deliver on larger projects
- Create and manage both the event/sport focused and lifecycle CRM calendars
- Align all promotions and communications to business value
- Implement personalisation strategies based on a data‑driven approach
- Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
- Maintain relationships with key business partners to ensure strategy alignment
- Manage relationships with external CRM suppliers
- Identify new innovative opportunities and industry‑leading CRM strategies
What you’ll bring
- Clear, confident communication (written and verbal) and the ability to break down complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – staying sharp, productive and positive in fast‑moving environments
- Strong leadership skills
- Strong analytical skills
- Understanding of the UK market
- Self‑motivated and results driven
- Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention
Desirable skills
- In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience working with Salesforce Marketing Cloud
Core values
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
Benefits
- Supergrowth – learning and development programmes
- Performance tool for meaningful feedback
- Employee Assistance Programme
- Vitality Health Care
- Life Assurance & Income Protection
- Cycle to Work
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