Fractional CFO

My client is fast-growing UK health brand on a mission to help people be pro-bacteria — harnessing science-backed thinking.

Scaling rapidly, the brand is targeting £25m in annual Gross Sales within three years, expanding into retail and new international markets.

The Role

The business is looking for a Fractional CFO who is as comfortable in a board room as digging into unit economics. Reporting directly to the CEO, supporting the business through a Series A and building a finance function, including hiring a permanent HOF to support.

Financial & Commercial Strategy

• Own the annual budget, 52-week and 3-year rolling forecasts
• Drive rigorous focus on unit economics across DTC, Retail, and international channels
• Partner with the Commercial team on pricing, promotional, and channel strategy
• Support the CEO and Founder through the next fundraise — from preparation to close
• Build and maintain a compelling financial model covering unit economics, growth plans, and resource requirements
• Manage investor materials including data room, management accounts, and KPI dashboards
• Build relationships with existing and prospective investors, VCs, and strategics in consumer, health, and wellness
• Evaluate all appropriate funding routes: equity, venture debt, revenue-based finance, and grants (including Innovate UK and R&D tax credits)
• Lead due diligence and coordinate external advisers through any transaction
• Establish the right financial set-up and ways of working to support scale
• Oversee cash flow management and working capital
• Lead relationships with accountants, auditors, and banking partners
• Ensure full statutory compliance: Companies House, VAT, corporation tax, payroll, and international obligations

Commercial Finance

• Support the financial and operational infrastructure for international markets, FX management, and local compliance
• Model and manage the financial implications of entering new retail channels — trading terms, payment cycles, stock financing
• Advise on optimal legal entity and tax structure in new markets
• Qualified accountant (ACA, ACCA, CIMA or equivalent) with significant post-qualification experience
• Proven experience leading or materially contributing to an equity fundraise
• Track record in a high-growth, cash-constrained scale-up environment
• Strong financial modelling skills — models that others can use, not just the builder
• Ability to translate complex financials into a clear, accessible narrative
• Experience in DTC or e-commerce, with fluency in the metrics that matter (CAC, LTV, contribution margin, return rates)

Nice to Have

• Experience in branded consumer goods
• Retail channel finance expertise — trading terms, deductions, RRP management, retailer P&Ls
• International expansion experience
• Familiarity with venture debt or revenue-based financing
• Hands‑on with modern finance tools and comfortable using AI tools

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