Overview
CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. The role focuses on leading consumer intelligence and turning insights into growth opportunities for beauty categories (Skin care, Make up, Hair care, Fragrance) in the country.
Responsibilities
- Lead the consumer intelligence strategy for one of our beauty categories in the country. Responsibilities include: consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, and providing analysis and recommendations to inject consumer understanding into growth strategies. Generate understanding of shopper journeys and relevant touchpoints for consumers.
- Understand market dynamics and brands that are successful. Analyze the evolution of markets, the sector and competitors’ activities to inform the country business strategy.
- Organize an in-depth strategic watch (consumer, competition, new business models) and identify major market trends to detect growth opportunities.
- Define development recommendations to guide senior management.
Role Context
CMI sits within the Chief Digital Marketing Office (CDMO) Team in the Corporate Division of L’Oréal UKI. The CDMO is made up of 5 teams that support the business and drive digital transformation, with a focus on placing the consumer at the heart of all we do and helping brands shape strategy, identify opportunities and unlock growth in the UKI market.
A Day in the Life
Contribute to L’Oréal UKI growth by providing in-depth consumer understanding through state-of-the-art, cost-effective qualitative and quantitative research methodologies, and by interpreting shopper and market research data. You will:
- Drive consumer-centricity in a beauty category
- Understand consumer category needs and behaviours to deliver clear messages to the business
- Influence with insights and data-driven facts
- Support and help optimize new launches via relevant consumer insights
- Connect with relevant business stakeholders to drive consumer centricity and translate insights into growth opportunities
- Ensure learnings are implemented in the business and transformed into action
- Lead cross-categories analysis
- Manage cross-brand studies (brand health tracking, segmentation, etc) for the UK and Ireland, alongside Zone
- Partner with Zone, the research agency and stakeholders on project deliverables
- Share learnings with internal and external stakeholders to build on learnings and actions from study outputs
Who You Are
- Proven track record in applying insights in the FMCG industry
- Passion to understand consumer behaviours and motivations
- Highly numerate with strong analytical skills and commercial acumen
- Digitally minded and shopper oriented, able to blend information from multiple sources
- Objective and able to deliver projects to quality and deadlines
- Strong presentation and communication skills, able to convey information and opinions persuasively and honestly
- Strong organisational skills and ability to work in a dynamic environment
- Proactive self-starter who builds strong, trusted relationships
What We Offer
Our industry-leading benefits package reflects how we value our people. We offer a fair and competitive package, including money-saving offers, financial/insurance support, share options and enhanced pension plan, brand discounts up to 60% on iconic brands, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave and paid fertility leave. We support continuous learning through leadership programs and expert talks, with additional opportunities across the business.
Who We Are
L’Oréal is present in 150 markets on five continents and is a world leader in beauty with €29 billion consolidated sales. Our Corporate Division supports 4000+ UK & Ireland employees, fostering a fast-paced, dynamic environment where diversity and inclusion are central to our purpose. We believe in creating beauty that moves the world and in making a positive impact for people and the planet.
How We Recruit
At L’Oréal, we are committed to a diverse, equitable and inclusive environment. We value difference and strive to hire, train, promote and engage with fairness and respect for all individuals, regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. The beauty of our differences enables us to go beyond.
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