Digital Marketing Executive

This role will be responsible for establishing a brand presence on digital channels, executing lead generation, driving social media marketing, and also engaging in SEO optimizations.

Roles & Responsibilities:

• Design, implement & co-ordinate Performance Marketing, Content Marketing, Outreach Marketing & Awareness marketing campaigns using digital & social media channels
• Work closely with external agencies (where involved) ensuring campaign objectives & goals are being met
• Plan and execute all digital marketing efforts, including SEO/SEM, email, and social media campaigns.
• Develop & implement link-building campaigns, Optimize website content, and generate organic traffic, & lead generation.
• Plan, execute, & track PPC campaigns on Google Search, Linkedin, & FB.
• Work with analytics tools for regular analysis & optimization of traffic & leads.
• Manage CRM for lead handling & conversion.

Required Skills:

• Skills & experience in planning & execution of Digital & Social Media campaigns especially for B2B SaaS product
• Hands-on experience in SEO, SEM, PPC & Google Ad-words including keyword planning
• Skills in Brand Management, Marketing Communication, & managing Email campaigns
• Knowledge & skills in using Digital Marketing tools such as Google Analytics, Hubspot, Mailchimp / Customer.io, etc..
• Knowledge of blog postings, classifieds postings, forums, social media, and other online postings.
• Knowledge of keywords, tools-Google keyword planner, Word Tracker, Keyword Discovery.
• Excellent communication skills

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