Senior Paid Media Marketing Manager

Senior Paid Media Marketing Manager

Application Deadline: 2 June 2026

Department: Marketing & Communications

Employment Type: Permanent

Location: Great Ormond Street Hospital Children’s Charity

Reporting To: Sherry Abbassi

Compensation: £47,211 / year

Great Ormond Street Hospital Charity is looking for a Senior Paid Media Marketing Manager to lead and evolve our paid digital marketing approach—helping us deliver campaigns that connect with audiences, grow engagement and drive fundraising impact.

This is a key leadership role where you’ll lead a team responsible for delivering integrated paid media campaigns across search, social, display and video. You’ll work closely with fundraising teams, creative partners and agencies to shape activity that is insight‑led, audience‑focused and built to perform.

We’re looking for someone with strong hands‑on paid media expertise who is equally comfortable developing strategy, analysing performance and getting into campaign detail. You’ll play an important role in helping us evolve how we test, learn and grow across channels—bringing fresh thinking, strong channel knowledge and a collaborative mindset.

This is a varied, high‑impact role where you’ll influence campaign direction, shape media planning and help create digital experiences that feel relevant, engaging and effective for the audiences we’re trying to reach.

This role is known internally as Senior Digital Marketing Manager.

Salary

The salary for this position is £47,211 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Lead and develop a team responsible for delivering effective, audience-focused paid media campaigns across search, social, display and video.
• Work closely with fundraising teams and media agencies to plan, deliver and optimise integrated campaigns across paid channels.
• Take a test-and-learn approach to campaign delivery, identifying opportunities to improve performance, scale success and explore emerging platforms and formats.
• Use audience insight, performance data and channel expertise to shape recommendations and improve campaign effectiveness.
• Provide strategic paid media advice to stakeholders across the organisation, helping teams make informed and effective marketing decisions.
• Manage campaign delivery across multiple projects and priorities, ensuring activity is well coordinated, timely and aligned to organisational objectives.
• Build strong relationships with internal teams, agencies and partners to support collaborative and effective ways of working.
• Support the continued evolution of paid media across the organisation, identifying opportunities to improve processes, performance and integration across channels.

Skills, Knowledge and Expertise

• Significant experience planning and delivering integrated paid media campaigns across paid social, paid search, display and video.
• Strong hands‑on experience managing and optimising PPC and paid search campaigns across platforms such as Google Ads.
• Experience managing and optimising paid social campaigns, particularly Meta, with an interest in testing and scaling emerging platforms such as TikTok and LinkedIn.
• Strong understanding of how paid media supports wider fundraising, brand and audience engagement objectives.
• Experience working with media agencies and external suppliers to deliver high-quality campaign activity.
• Strong analytical and insight skills, with the ability to translate data into clear actions and recommendations.
• Team leadership experience, with the ability to support, develop and motivate others.
• Excellent stakeholder management and relationship‑building skills.
• A proactive, collaborative and solutions-focused approach.

This is an opportunity to help shape how paid media supports fundraising and audience engagement across the organisation—leading campaigns and ideas that are thoughtful, effective and built around the people we’re trying to reach.

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.

#J-18808-Ljbffr…