Lead Data Analyst

Role Details

Lead Data Analyst

Job Details

• JOB BAND: E
• CONTRACT TYPE: Permanent, Full-time
• LOCATION: London, TVC
• DEPARTMENT: CRM Data & Insights
• PROPOSED SALARY RANGE: £60,000-£80,000 (plus London Weighting Allowance £5,441 and 15% bonus OTE)

Purpose of the Role

Lead a team delivering reporting and insights for BBC Studios’ Digital portfolio, supporting both content development and advertising sales across a 90+ social media presence.

Key Responsibilities

• Leverage insights from digital data analysis and consumer & audience research to contribute to the BBC Studios social media strategy.
• Support development of digital advertising business through analysis and interpretation of current performance, identifying levers to commercial performance and advising on content analysis to aid performance and commissioning.
• Work with global advertising and content sales teams to develop a demand‑led sales and commissioning strategy.
• Support sales teams during pitches and negotiations, combining online/social media data insights with offline audience/consumer insights.
• Manage data across multiple social media platforms including YouTube, Facebook, Instagram, X, TikTok, and Snapchat, turning data into actionable information for the business.
• Lead and manage a team of 4–5 data analysts, providing direction, support, and guidance to ensure high‑quality, impactful work.
• Develop and maintain internal reporting frameworks to track KPIs, monitor performance, and identify improvement areas.
• Champion effective and focused digital metrics throughout the business.
• Stay up to date with industry trends and best practices.
• Represent the BBC at industry forums or committees.

Requirements

Essential:

• Knowledge and experience of digital/social media, particularly YouTube, Facebook, and TikTok.
• Experience in pitching and selling.
• Experience in line‑management and leading a team of data analysts.
• Knowledge of the media landscape and the role of data and analytics.
• Data‑driven experience using Excel and PowerPoint.
• Experience using Python, SQL, and data visualisation tools such as Tableau.
• Experience managing short‑term tactical projects as well as larger strategic pieces, including scoping and building roadmaps.
• Experience managing suppliers and partners to deliver clear outcomes.

Desired but not required:

• A good understanding of BBC Studios and how the Digital team contributes to its commercial success.

Benefits

• Flexible working arrangements.
• Paid annual leave of 26 days plus bank holidays, with the option to buy an additional 5 days.
• Defined pension scheme (up to 10% employer contributions).
• Health and wellbeing support including remote GP access and life assurance.
• Commitment to sustainability and net‑zero initiatives.
• Career development opportunities within a values‑led culture.

EEO Statement

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.

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