Group & Events Sales Executive

Job Description

Under the guidance of the Director of Commercial and Wellness, you will be responsible for coordinating all incoming Groups & Events enquiries. You will deliver an exceptional, personalised service with meticulous attention to detail, ensuring an outstanding client experience at every stage. This role requires a strong sales mindset, including the effective handling of group and event enquiries, preparation of tailored proposals, negotiation, conversion of business opportunities, and optimisation of revenue and profitability.

Key Responsibilities

• Demonstrate a thorough understanding of the Groups & Events Sales strategy and ensure its consistent and effective implementation.
• Proactively drive sales through persistence, initiative, and strong negotiation skills to secure new business and improve conversion rates.
• Maximise revenue opportunities through strategic selling of guest rooms and event spaces.
• Conduct site inspections and host prospective clients, including walk-in enquiries.
• Prepare and issue contracts and pro‑forma invoices, and manage follow‑up on deposits and final payments.
• Review and verify billing within Opera, issue final invoices, and gather post‑event client feedback.
• Accurately maintain all client interactions, accounts, and activities within Delphi.
• Prepare detailed Booking Event Orders (BEOs), including floor plans, menus, signage, and all relevant documentation to ensure clear communication of client requirements.
• Ensure timely completion and distribution of BEOs, including communication of any last‑minute updates to relevant departments.
• Produce weekly forecasts and review performance with the Groups & Events Sales Manager.
• Support financial processes, including purchase orders (POs) and commission accruals.
• Contribute to the development of Standard Operating Procedures (SOPs) and support team training initiatives.
• Prepare and review month‑end reports with the Groups & Events Sales Manager.
• Liaise with external suppliers to ensure seamless event delivery.
• Work closely with operational teams to ensure successful execution of all events.
• Participate in weekly Groups & Events meetings and lead them when required.

Qualifications

• Previous experience in a Groups & Events, Sales, or Hospitality role, ideally within a luxury hotel environment.
• Proven ability to convert enquiries into confirmed business and meet or exceed revenue targets.
• Strong commercial awareness with a proactive and results‑driven approach.
• Excellent communication and interpersonal skills, with the ability to build lasting client relationships.
• High level of organisation and attention to detail, with the ability to manage multiple priorities effectively.
• Confident in negotiation and closing sales opportunities.
• Experience using hotel systems such as Opera and Delphi (or similar CRM systems) is highly desirable.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
• A collaborative team player with the ability to work cross‑functionally with operational departments.
• Flexibility to adapt to a fast‑paced, dynamic environment.
• Passion for delivering exceptional service in line with luxury hospitality standards.

Additional Information

Discover a world of unparalleled perks tailored just for you:

• Competitive Salary, departmental incentives, service charge and a loyalty bonus of £1,300 per year.
• Employee Benefit Card – Discounted rates at Accor properties worldwide.
• Free stays in the UK or Ireland (4 nights/year) – Create unforgettable memories with your loved ones.
• Sofitel Experience – Enjoy a luxurious night at our hotel, complete with a delightful breakfast.
• Complimentary meals while on duty.
• Special rates in F&B, rooms & spa – Treat yourself to luxury at unbeatable prices.
• Be part of the largest hospitality group in Europe.
• Exceptional training and development opportunities through apprenticeship program.
• Employee Assistance Program with 24/7 GP access – Your well-being is our priority.
• Social events and activities.

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