Commercial Proposition Manager – Programmes & Benefits
Department: Commercial Excellence
Employment Type: Full Time
Location: London
Reporting To: Head of GTM & Proposition
Compensation: £50,000 – £60,000 / year
Description
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.
Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives.
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
Your Role in Our Mission
The Proposition Manager – Programmes & Benefits owns the commercial strategy, positioning and go-to-market execution of all benefit-driven and retail-led programme propositions, including Reward Gateway’s discounts programme, financial benefit offerings, merchant ecosystem, PSP (Public Sector Programme), and global reward schemes.
You will design compelling value propositions for our benefits ecosystem, ensuring our Select (reward), merchant, and financial benefit programmes are clearly differentiated, competitive, and commercially scalable.
This role bridges Product, Marketing, Merchant Teams, Client Success, and Sales to ensure that our benefit-led propositions drive high adoption, strong utilisation, and meaningful commercial impact for clients and their employees.
As Proposition Manager – Programmes & Benefits, you will:
- Define the value of our benefits ecosystem: Create commercial narratives that articulate the impact of discounts, benefits and reward programmes.
- Shape market competitiveness: Continuously evolve propositions based on customer insight, merchant performance, and competitor behaviour.
- Drive utilisation and engagement: Ensure benefit propositions deliver measurable value to employees and organisations.
- Enable Sales and Client Success: Provide simple, compelling messaging, training and collateral to position benefit programmes confidently.
- Ensure commercial governance: Manage pricing, bundling, and programme configuration with control and insight.
Benefits
- Flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, e‑books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
Flexible, Hybrid Working
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from the Dean Street office two days per week.
What You’ll be Doing
Proposition Ownership – Programmes & Benefits
- Own the commercial definition and value narrative for retail discounts programme, financial benefit programmes, Reward Gateway Select, PSP (Public Sector Programme), and global scheme & multinational benefits.
- Shape programme positioning for different segments and verticals.
- Own pricing, bundling and packaging strategies for these products.
GTM Planning & Execution
- Translate programme enhancements and merchant updates into clear GTM activity.
- Build GTM materials, program brochures, talk tracks, and value frameworks.
- Partner with Marketing to create campaigns and seasonal promotions.
- Ensure frontline teams are fully trained and ready for every launch cycle.
Merchant & Programme Performance Insight
- Analyse merchant performance, utilisation trends and programme ROI.Use insights to refine proposition structure, messaging and campaign strategy.
- Work with the global merchant team and PSP specialists to evolve programme depth.
Customer & Market Insight
- Partner with CS and Sales to understand client and user needs.
- Monitor competitor benefits programmes, pricing and customer incentives.
- Conduct win/loss analysis for benefit-led deals and PSP-specific opportunities.
Sales & CS Alignment
- Build sales collateral, ROI tools, benefit explainer packs and vertical‑specific positioning.
- Support Sales on strategic pitches for benefit‑led programmes.
- Equip CS with adoption frameworks to increase end‑user utilisation.
Programme Governance & Quality Control
- Ensure all programmes meet commercial, operational and compliance standards.
- Maintain consistent naming, positioning and documentation across materials.
- Govern promotional activity to protect margin and brand alignment.
Experience and Skills You Need in this Role
- Proven experience in proposition management, product marketing, commercial strategy or category/benefit management.
- Demonstrated experience in retail programmes, employee benefits, rewards, or consumer value propositions.
- Strong understanding of commercial levers in discount/benefit ecosystems.
- Proven success influencing product development and shaping commercial offerings.
- Experience working cross-functionally across Merchant, Product, Marketing, Sales and CS.
- Commercial Acumen: Understands margins, programme structures, benefits economics, and promotional strategy.
- Narrative & Positioning: Proven ability to craft compelling value stories for discount programmes and benefits.
- GTM Expertise: Skilled in turning programme changes into clear, impactful GTM activity.
- Analytical Insight: Comfortable analysing merchant performance, utilisation trends, and customer data.
- Cross‑Functional Influence: Works well with merchant teams, global partners, product, finance and commercial leadership.
- Execution Excellence: Structured, disciplined, and able to produce high‑quality GTM assets quickly.
The Interview Process
- Screening call with member of the Talent Acquisition Team
- First stage interview with Head of GTM & Proposition and Sales Enablement Manager
- Final interview with Head of GTM & Proposition and Director of Commercial Excellence
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know.
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