- Manage Meta, Snap, and TikTok campaigns across assigned markets, overseeing setup, budgets, creative assets, and ad compliance.
- Collaborate with global stakeholders and country managers to plan and execute annual Paid Social marketing forecasts.
- Deliver accurate daily, monthly, and quarterly reporting, including CLV analysis, while translating campaign data into actionable performance recommendations.
- Support full-funnel acquisition strategies with Brand teams, including upper-funnel initiatives tailored to international markets and audience behaviour.
- Partner with data teams to optimise tracking, landing pages, and ad functionality across campaigns.
- Identify automation and technical efficiency opportunities while leading internal and external meetings to present insights and recommendations.
- 4+ years’ experience managing Paid Social campaigns, ideally within the iGaming industry.
- Proven ability to manage large budgets across multiple markets while ensuring compliance with regulatory and responsible gaming standards.
- Strong analytical skills with experience using Tableau, reporting tools, attribution models, AppsFlyer, GTM, and advanced Excel.
- Solid understanding of Paid Social platforms, tagging, tracking, and attribution methodologies.
- Highly organised with experience managing multiple projects simultaneously and reporting through Microsoft Office tools.
- Excellent communication and presentation skills, confident engaging senior stakeholders and collaborating across teams and external partners.
- Proactive, confident, and willing to take initiative and test new ideas.
BettingJobs is currently recruiting for an established iGaming company are looking to hire a Paid Social Manager to join their team. Responsibilities:
- Manage Meta, Snap, and TikTok campaigns across assigned markets, overseeing setup, budgets, creative assets, and ad compliance.
- Collaborate with global stakeholders and country managers to plan and execute annual Paid Social marketing forecasts.
- Deliver accurate daily, monthly, and quarterly reporting, including CLV analysis, while translating campaign data into actionable performance recommendations.
- Support full-funnel acquisition strategies with Brand teams, including upper-funnel initiatives tailored to international markets and audience behaviour.
- Partner with data teams to optimise tracking, landing pages, and ad functionality across campaigns.
- Identify automation and technical efficiency opportunities while leading internal and external meetings to present insights and recommendations.
Requirements:
- 4+ years’ experience managing Paid Social campaigns, ideally within the iGaming industry.
- Proven ability to manage large budgets across multiple markets while ensuring compliance with regulatory and responsible gaming standards.
- Strong analytical skills with experience using Tableau, reporting tools, attribution models, AppsFlyer, GTM, and advanced Excel.
- Solid understanding of Paid Social platforms, tagging, tracking, and attribution methodologies.
- Highly organised with experience managing multiple projects simultaneously and reporting through Microsoft Office tools.
- Excellent communication and presentation skills, confident engaging senior stakeholders and collaborating across teams and external partners.
- Proactive, confident, and willing to take initiative and test new ideas.
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