Join us as a Head of Strategy and Planning in Marketing & Design at Barclays where you’ll be responsible for leading the planning and strategic co‑ordination of activities across the Marketing and Design function within the bank.
The role ensures alignment between marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting.
The role acts as a critical bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap.
You will develop short‑ and medium‑term strategies for the function, prepare and co‑ordinate supporting board‑level materials and ensure clarity in strategic direction.
You will also lead and develop a small team, while acting as a key partner to stakeholders to navigate complex trade‑offs and investment decisions.
Responsibilities
- Lead the planning and strategic coordination of marketing and design activities across the bank.
- Align marketing and design priorities, business objectives, financial targets and enterprise strategy through robust quarterly and annual planning processes, ongoing reforecasting and executive level reporting.
- Act as the bridge between marketing leadership, Finance and broader enterprise stakeholders to provide transparency and strategic insight over the marketing investment portfolio and the delivery roadmap.
- Develop short‑ and medium‑term strategies for the function, prepare and co‑ordinate supporting board‑level materials, and ensure clarity in strategic direction.
- Lead and develop a small team while acting as a key partner to stakeholders to navigate complex trade‑offs and investment decisions.
Qualifications
- Commercial mindset: ability to align marketing strategy with financial and business objectives, making informed decisions on investment, cost optimisation, and value creation.
- Strategic planning and coordination: experience leading the development and coordination of annual and quarterly marketing plans aligned to enterprise priorities, customer outcomes and commercial objectives.
- Analytical capability: highly data‑driven, with the ability to interpret complex financial and performance data to support budgeting, forecasting and prioritisation decisions.
- Strategic thinking: proven ability to develop and articulate short‑ and long‑term strategies, connecting business priorities and navigating complexity to drive clear, aligned outcomes.
- Proven leadership experience, including managing and developing individuals and fostering a high‑performing environment.
Desired Skills
- Ability to craft a clear vision and strategy based on data and insights, translating complex information into actionable plans.
- Great capability in analysing historical performance to inform decision‑making, including budget and fund allocation.
- Skilled in building compelling narratives, articulating strategy clearly, and translating vision into well‑structured plans and presentations.
- Excellent stakeholder management, with the ability to influence, challenge and align senior stakeholders.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas simply and effectively.
- Previous experience within financial services, bringing an understanding of industry dynamics, regulatory considerations and commercial drivers.
Location
- London
- Glasgow
- Northampton
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