Lead CRM Email Coordinator

We’re looking for a highly organised, data-driven and commercially minded Lead CRM & Email Coordinator to join a fast-paced, dynamic CRM team.

This is a key role where you’ll take ownership of CRM campaign delivery, helping shape how the brand connects with its customers. You’ll drive engagement, acquisition and retention through targeted, insight-led campaigns across email, SMS and direct mail — creating meaningful touchpoints throughout the entire customer journey.

Key Responsibilities

• Plan, manage and deliver multi-channel CRM campaigns, including BAU activity, lifecycle journeys and strategic initiatives
• Coordinate campaign execution end-to-end, from briefing and timelines through to approvals and deployment
• Analyse campaign performance and translate data into actionable insights to optimise future activity
• Develop audience segmentation strategies to ensure campaigns are relevant, personalised and effective
• Drive database growth across online and offline channels, while supporting retention and reducing churn
• Ensure all communications follow best practice for deliverability, compliance and customer experience
• Collaborate with cross-functional teams to align CRM activity with wider business objectives
• Manage budgets, track spend and identify efficiencies to maximise ROI
• Stay up to date with CRM trends, tools and emerging technologies

Experience & Skills

• Proven experience in a CRM or email marketing role
• Strong track record of planning, executing and optimising campaigns across email, SMS and direct mail
• Commercially aware with a data-led, analytical mindset
• Advanced Excel skills, including data manipulation and reporting
• Highly organised, with the ability to manage multiple projects and deadlines
• Strong attention to detail and excellent communication skills
• Confident working independently in a fast-paced environment
• Experience using ESP platforms such as Bloomreach (or similar)
• Familiarity with Google Analytics or equivalent tool

Benefits

• Office profit share bonus
• 33 days’ holiday including bank holidays
• Plus, an extra paid day off for your birthday –
• Holiday entitlement grows further every five years, recognising your long service.
• Generous colleague discounts, including for family and friends
• Wellbeing support and employee & family counselling
• Contributory pension and life assurance
• Enhanced maternity and paternity packages, plus a return-to-work bonus
• Charity initiatives to help you support causes close to your heart

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