At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us.
That’s where you come in.
Senior Shopper Insight Analyst
Responsibilities
Content
- Lead and design shopper research projects using qualitative and quantitative methodologies
- Deliver best‑in‑class shopper insight reports and lead the continual improvement of the research programme
- Create high‑quality, high‑impact reports, articles, presentations and webinars
- Maintain high research standards and ensure consistency of tone and brand
- Review analytics and proactively suggest new ideas aligned to strategy
- Raise awareness through marketing and communications, including press involvement
Research
- Analyse research data and insight, triangulate with other sources, and fully interrogate the detail, finding the broader story in the data
- Demonstrate strong research methodological understanding
- Lead, design and carry out qualitative and quantitative research, recommending the appropriate methodology for each project
- Keep abreast of new methodologies and approaches that improve efficiency or close the say‑do gap, suggesting experiments and pilots
- Influence the data team to innovate in reporting and visualisation
Customer engagement
- Proactively engage with clients to understand their challenges and needs
- Independently deliver high‑quality presentations across multiple topics to clients and at industry events
- Lead strategic and tactical client meetings and presentations
- Organise and conduct client engagement events
- Establish a strong external network
Qualifications
- Over 5 years’ experience in insights, either agency or client‑side, preferably both
- Solid knowledge of grocery and consumer goods
- Passion for understanding shopper behaviour
- Excellent commercial awareness
- Advanced research methodology expertise and ability to interpret complex data sets
- Experienced storyteller with robust opinion
- Excellent written English
- Advanced Office skills
- Very strong presenter across all audience levels
- Strong networker with senior stakeholders
Benefits
We offer a range of benefits, including a market‑leading pension, a bonus scheme, the ability to buy and sell annual leave, and a generous medical insurance package. You will have a great work‑life balance, empowered & trusted to manage your time.
Location
We are operating a hybrid approach to working with a mix of home and office‑based working. We are based in a very accessible location within the M25, just 20 miles from Central London.
We welcome applications from diverse candidates. Please discuss any adjustments that you may require throughout the selection and assessment process.
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