Head of Marketing & Growth I 200k I SaaS I Vienna I Munich I London

Head of Marketing I Growth (all genders) – Build the Growth Engine of a Future €100M+ ARR Company

This is not your typical Head of Marketing role.

You’re stepping into one of Europe’s fastest-growing companies, scaling from €5M to €30M ARR within a year — with €1M+ in new revenue added monthly and a marketing budget ramping towards €1.5M per month.

Marketing is not a support function here — it is the company’s core growth engine.

You’ll take full ownership of the global marketing machine, working directly with the founder to scale performance, build a brand, and unlock new growth channels — all while expanding internationally.

Key Company Facts

• Location: Vienna, London or Munich
• Growth: ~40% month-over-month
• Team: ~40 employees → scaling to 80–100
• Marketing Budget: currently €400k–700k/month → scaling to €1.5M+/month
• Markets: DACH core, expanding across EU, UK, US & beyond
• GTM: Product-led growth with strong self-serve focus

Your Target Market

• Drive product-led growth with a strong focus on self-serve revenue
• Scale performance marketing across international markets
• Build a global brand to complement performance-driven growth
• Define ICPs and audience strategies across multiple geographies
• Support expansion into EU, UK, US, and beyond

What Makes This Role Special

• Own one of the most aggressive marketing budgets in Europe (€1.5M+/month incoming)
• Marketing drives ~75% of company investment and ~80% of growth
• Direct impact on scaling from €5M to €30M ARR (and beyond €100M)
• Transition from performance-heavy growth to a full-scale brand & content engine
• Work directly with a repeat founder who has built and exited companies before
• Join at a true “make it or break it” stage of global expansion
• Build and scale a world-class marketing team from the ground up

Your Responsibilities

• End-to-end ownership of the entire marketing function
• Define and execute global marketing strategy, priorities, and KPIs
• Own the full marketing budget (€400k–€1.5M+/month)
• Scale paid acquisition (currently ~80% of growth) across channels
• Build and implement a strong creative, content, and brand strategy
• Optimize website, funnels, messaging, and conversion rates
• Drive self-serve revenue as the primary North Star KPI
• Develop influencer, UGC, and social distribution strategies
• Build scalable experimentation frameworks across all channels
• Lead, hire, and scale the marketing team

What You Bring

• 5+ years in marketing, ideally in high-growth or startup environments
• Strong understanding of PLG, self-serve funnels, and growth mechanics
• Deep expertise in performance marketing, tracking, and conversion optimization
• Ability to think both analytically and creatively
• Experience scaling companies or markets internationally is a strong plus
• Hands-on mindset with a strong sense of ownership
• High standards for speed, execution, and quality
• Ideally background in B2B SaaS, marketplaces, or high-growth consumer products

This role is not for you, if…

• you prefer optimizing existing systems instead of building them
• you need clear playbooks instead of creating them
• you want to stay high-level and avoid hands-on execution
• you are not comfortable owning both performance and creative outcomes
• you are looking for a low-intensity or highly structured environment

What You Can Expect

• Salary: €120,000–200,000 (depending on profile) + equity
• Onboarding: First 3 months fully on-site in Vienna to deeply immerse into the team, product, and culture
• Relocation package if needed
• Direct collaboration with the founder and leadership team
• Massive ownership and real decision-making power
• A high-performance, fast-paced environment with strong ownership culture
• The opportunity to build one of Europe’s leading marketing engines

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