Senior Brand Manager – Champagne Portfolio
We’re looking for a Senior Brand Manager who is passionate about luxury brand marketing to lead our Super and Ultra Premium Champagne portfolio. You will lead the end‑to‑end brand strategy and execution for Perrier‑Jouët and G.H. Mumm in the UK, delivering exceptional activation to grow desirability for our brands and deliver continued strong performance.
Key Responsibilities
- Brand Planning: Own the development and delivery of annual brand plans, grounded in consumer, customer and category insight.
- Brand Activation: Lead the creation and execution of standout brand activations, ensuring strong cut‑through in a competitive luxury landscape. Working to adapt global platforms, or defining bespoke activations.
- Agency Management: Oversee PR / Influencer agency relationships, amplifying our activation and driving coverage in the right places.
- Advocacy: Drive Champagne and Perrier Jouet brand advocacy internally and externally, championing our exceptional liquid credentials alongside the unique positioning of our brands, especially the elegance, style and history of Perrier Jouet.
- Channel Marketing: Work closely with our channel marketing teams to craft compelling customer proposals, bringing our brands to life in ways which meet their business needs. Define sub‑channel strategy and focus, notably on Ultra Premium and Prestige outlets (high‑end hotels, Michelin dining etc).
- Commercial Delivery: Balance brand building with commercial acumen, managing channel and customer level decisions with sales teams and other partners to deliver a strong P&L shape.
- Market Intelligence: Continually monitor and adapt to market dynamics, including competitor analysis, category KPIs, customer shifts and consumer trends.
- Allocations/Volumes: Collaborate with global and operations teams to manage the annual allocations process.
Who you’ll be working with
- Internally: Brand Director & wider Brand Marketing team, Commercial teams across on‑trade and off‑trade, Customer Marketing teams, global Brand Company partners, Perrier‑Jouet Brand Ambassador.
- Externally: PR, Influencer and activation agencies, customers.
Your Blend of Talent
- Experienced brand marketer, adept at balancing strategic sharpness with exceptional activation.
- Excellent stakeholder management and influencing skills with the ability to work cross‑functionally.
- High level of drive, ownership and accountability with a proactive, solutions‑focused mindset.
- Experience within premium/luxury brands, ideally within wines & spirits or FMCG.
- Experience leading agencies and external partners, driving high standards of execution.
- Confident communicator able to deliver compelling presentations and narratives.
- Experience/understanding of the UK on‑trade landscape, especially in Prestige, is desirable but not essential.
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional health‑care cash plan and dental insurance.
Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access a range of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as “Créateurs de Convivialité.”
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnicity or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As “Créateurs de convivialité”, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams where our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
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