Senior Brand Manager
Your unique contribution
The Senior Brand Manager is a key contributor to the strategic development, management and activation of a brand portfolio with the objective to constantly enhance the brand’s value proposition and grow the business.
You will have the following main areas of responsibility:
- Brand strategy
- Contribute to the development of the brand(s) strategy in keeping with the Group’s global framework (Growth equation, Key battlegrounds, Category planning)
- Bringing to life the brand positioning
- Drawing on key consumer insights
- Articulating portfolio strategies in key geographies
- Identifying growth opportunities, including NPD and Last Three feet conversion initiatives
- Product development: Lead NPD, Ltd Editions and Special Packs
- Portfolio Management
- Lead/support the enhancement / rationalization of the range: restages, formats, secondary packaging, design to sustainable value projects, brand representation in S&OP
- Brand Activation: Lead the development of product and campaign-led activation platforms, guidelines and tools (POSM), with the expert support of On-premise and Shopper Marketing CoEs
- Brand World: develop/enhance brand visual identity guidelines and ensure compliance across all touchpoints
Who you’ll be working with:
- Reports to Head of Brand Architecture and Activation Gins
- Stakeholders includes Gins & Aperitifs LT, Brand Comms, Content and Earned Media, Shopper Marketing, Consumer Insights, PR & Event and Trade & Advocacy CoE, Global Innovation, external agencies and market entities
Your blend of talent
- Brand Strategy Development
- Consumer Insights
- Portfolio Management
- Visual Branding
- Project and Agency Management
- Packaging Development
- Commercial Acumen & Budget Management
- Strategic Thinking
- Creativity and Storytelling
- Cross Function team and stakeholder management
- Cultural Intelligence
- Collaboration & Communication
Benefits
- Private medical insurance, critical illness cover, optional healthcare cash plan and dental insurance for health
- 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more for lifestyle
- Allowance each year to spend on our brands in our staff shop and employee discounts from high street retailers
- Regular events in the office bar, employee-run networks and a culture of flexibility and trust; tools and resources to support wellbeing and mental fitness
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. We proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
#J-18808-Ljbffr…