ROLE OVERVIEW
We have an exciting opportunity for a Senior Account Executive in Wilful’s B2B team. You will play an active role in our Finance & Infrastructure, Digital Innovation and Talent and Education teams. That might involve anything from navigating the intricacies of carbon markets one minute, to leading a press trip to an ethics conference the next.
Wilful is a proud B Corp so you will join a highly supportive and collaborative team passionate about sustainable innovation. You will help steer the day-to-day operations of accounts, being the reliable point of contact for clients. You will have the chance to flex your creative muscles in content creation, writing, and campaign idea generation.
The ideal candidate will have at least 18 months of relevant work experience, a knack for multitasking, and an enthusiastic, adaptable personality. Experience in, or a proven interest in, energy, environmental commodities or the built environment will be an advantage. An undergraduate degree in PR, media, communications, journalism, politics, international development, geography or similar, will also be beneficial.
You would play an instrumental role in supporting Wilful’s marketing, business development, committees and other internal initiatives, so an entrepreneurial and proactive mindset is a must.
KEY RESPONSIBILITIES
- Support the account team with tactical implementation of communication strategies.
- Develop and sustain relationships with client contacts based on understanding of clients’ industries, needs and the brief we are delivering.
- Research and draft content for clients.
- Support and guide junior members of the team.
- Draft story pitches and pitch press releases and feature ideas.
- Secure and manage interview opportunities with key journalists.
- Speak to journalists regularly to develop useful relationships.
- Monitor media coverage and help spot opportunities for clients.
- Handle clients’ social media accounts and digital work (including SEO Management).
- Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures.
- Activity calendar creation and management (aka forward planner).
- Contribute to brainstorms with fresh ideas for PR campaigns.
BUSINESS DEVELOPMENT & MARKETING
- Spot commercial opportunities and contribute to new business activity.
- Take responsibility for creating content for Wilful’s social media channels and website.
- Provide programme delivery support and input ideas into Wilful’s marketing strategy.
- Attendance at external networking events as well as Wilful-led initiatives.
REQUIRED SKILLS
- Excellent command of English language writing skills.
- Excellent communication skills both orally and in writing.
- Strong interpersonal skills willing to work as part of a team.
- Motivated to meet client KPIs.
- Ability to prioritise, manage time and forward plan effectively.
- A passion for news and a strong awareness of current affairs.
- Ability to work across different teams and specialities.
- Good knowledge of Microsoft Office.
- Good knowledge of the use of digital tools and social media.
- Willingness to take initiative, own and take responsibility for work.
- Awareness of new media developments and latest communications industry developments.
- Creativity, proactivity, and ideas sharing.
BENEFIT HIGHLIGHTS (A FULL BENEFIT DECK IS AVAILABLE ON REQUEST)
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