Head of Research – Qual

Head of Research – Qualitative

Up to £100k

Nottinghamshire – Hybrid, 3 days in office

This is a senior leadership opportunity to shape and grow a qualitative insight function within a highly integrated creative and insight environment. With strong leadership backing and flagship global clients, this role offers genuine influence across insight, strategy and creative delivery.

The Role

You will take ownership of the qualitative insight capability, with responsibility for leadership, quality and future growth.

• Lead, mentor and grow the qualitative insight team, including hiring and development
• Own and evolve the qualitative research offering across key clients
• Deliver high-quality qualitative research, remaining hands-on where needed
• Partner closely with senior account, strategy and creative stakeholders
• Play a key role on large, complex and global client accounts
• Introduce and scale innovative and hybrid qualitative methodologies
• Support new business conversations and capability positioning
• Operate effectively within a matrix structure across insight and creative teams

Your Skills and Experience

• Strong agency or consultancy experience delivering qualitative research
• Deep expertise across a range of qualitative methodologies
• Experience working with large or global brands in a client-facing capacity
• Proven capability to lead and grow a qualitative practice or team
• Strong commercial awareness and confidence influencing senior stakeholders
• Credibility to operate at senior leadership level from day one

What They Offer

• Salary of £80,000 to £100,000
• Hybrid working with three days per week onsite
• A senior leadership role with real influence across insight, strategy and creative
• The opportunity to shape and rebuild a qualitative function with long-term backing
• Exposure to high-profile global brands and integrated agency working

How to Apply

If you are a senior qualitative leader from an agency or consultancy background looking to build and shape a high-impact insight function, apply now to find out more.

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