London Sales Manager

Company: COREcruitment Ltd
Apply for the London Sales Manager
Location: London
Job Description:

London Sales Manager – Online Wine Wholesaler – up to £70,000

My client is a unique business within the wine sector and is seeking a commercially driven Sales Manager to grow the company’s presence in London. Backed by a broader global drinks group focused on operational excellence, technology and different way of buying, the business is beginning its journey into the on-trade area and wants someone to come in and establish this for them

This is a high-impact leadership role focused on driving the new arm of this business, securing listings and partnerships, strengthening customer relationship and building a a footprint in the city.

If you have a large on-trade network, are known to open doors and have a strong understanding of wine, then this is the role for you.

What the Role Offers

  • Competitive salary performance-based bonus structure.
  • Opportunity to lead London on-trade sales strategy.
  • High level of ownership and autonomy.
  • Exposure to a premium and internationally sourced product portfolio.
  • Clear progression opportunities.

Key Responsibilities

  • Develop and execute the UK on-trade sales strategy across all avenues.
  • Identify and secure new commercial partnerships and growth opportunities.
  • Build and maintain strong relationships with national and regional buyers.
  • Drive revenue growth, profitability, and market share performance.
  • Lead commercial negotiations and manage key customer accounts.
  • Use sales data, forecasting tools, and CRM systems to improve commercial performance and pipeline management.
  • Collaborate cross-functionally with operations, procurement, and marketing teams to support scalable growth and customer delivery.

Ideal Candidate Profile

  • Proven sales leader within FMCG and/or beers, wines & spirits.
  • Strong track record of winning, managing and growing major accounts across on-trade channels.
  • Existing network of contacts in the desired places.
  • Commercially astute with strong negotiation and relationship-building skills.
  • Experienced in route-to-market strategy, pricing and promotions.
  • Confident using CRM systems, sales analytics and commercial reporting tools.
  • Experience scaling business into new areas.

If you are interested in having a chat about this role, please forward updated CV’s to rupert@corecruitment.com

COREcruitment is an international recruitment agency specialising in the service industry across the following sectors: – H.R. – Finance – Executive Search – Leisure – Fitness – Visitors Attractions – Events – Venues – Hotels – Coworking – Estate – Private Residences – Technology – Facilities Management – Property – Food Service – Care Services – FMCG – Retail – QSR – Chefs – Restaurants – Pubs – Bars – High-end – Members Clubs – Luxury Travel – Private Dining & Concierge – Food Hygiene – Health & Safety – Supermarket – Delivery – Supply Chain – Warehousing – Food Manufacturing

Posted: May 23rd, 2026