About Us
Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality.
With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.
We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners.
This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.
The Role
Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:
- Regional on-trade groups
- Independent on-trade accounts
- Regional wholesalers
- National wholesale partners including businesses
You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market.
This is a home-based field role requiring regular travel across the territory.
Key Responsibilities
Wholesale & Regional Account Development
- Build and develop strong commercial relationships with regional and national wholesale customers
- Identify and convert new business opportunities across independent and regional on-trade channels
- Deliver sustainable volume and value growth across wines and spirits
- Lead commercial negotiations and annual business planning
- Work closely with wholesaler field sales teams to drive distribution and brand advocacy
- Deliver training, tastings, and commercial activation initiatives
- Support customer-facing events and regional trade engagement
- Partner with marketing, brand, customer marketing, and national account teams
- Execute regional activations aligned to brand strategy
- Deliver accurate forecasting and pipeline reporting
- Monitor KPIs and performance against targets
- Provide regular territory and account reviews
About You
We’re looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business. You will have a combination of the following:
- Proven B2B sales experience within wines & spirits
- Experience managing regional wholesalers and/or national wholesale groups
- Strong understanding of UK route-to-market structures
- Excellent commercial negotiation skills
- Demonstrable success delivering sales growth
- Full UK driving licence
- Existing relationships with wholesale groups and regional drinks buyers
- Strong on-trade network
- WSET Level 3 (or equivalent)
- Entrepreneurial and self-motivated
- Highly organised and strategic
- Strong relationship builder
- Commercially analytical
What We Offer
- Competitive salary
- Performance-related bonus
- Car allowance
- Private medical insurance
- Generous pension scheme
- Wine allowance
- WSET sponsorship and ongoing development
- Supplier tastings and international trips
- Employee wellbeing support
- 25 days holiday + bank holidays
- Additional holiday linked to service
- Collaborative, entrepreneurial culture
Why Join Us?
This is a rare opportunity to take ownership of a strategically important territory and work with one of the most respected portfolios in the drinks industry.
You’ll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.
- Territory: North of England, Northern Ireland, Northern Home Counties, Midlands
- Salary: Competitive + Bonus + Car Allowance.
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