General Sales Manager

Company: Lookers
Apply for the General Sales Manager
Location: Bishop's Stortford
Job Description:

Bishop Stortford Land Rover

Location: Bishop Stortford, England, United Kingdom

Contract Type: Permanent Full Time

Salary: Up to £80,000 OTE (£50,000 to £55,000 basic plus bonus)

Hours: 44 Hours – Mon to Fri 9.00am to 6.00pm (one late finish to 7pm and a day off midweek), Sat 9.00am to 5.00pm and Sunday 11.00am to 3.00pm (rota basis)

About

We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes.

Role Overview

General Sales Manager – lead an established department in an electrifying franchise. Act as a role model for customer service excellence, develop meaningful relationships with customers and coach and motivate the team.

Responsibilities

  • Managing the full sales process, from web inquiry to phone & showroom
  • Managing staff performance from structured 121’s to training & development
  • Implementing department targets and brand KPI’s
  • Responsible for buying in vehicles and up to date stock pricing
  • Ensuring full FCA compliance within the Sales Department
  • Manage and own customer satisfaction
  • Oversee day to day showroom operations including vehicle valuations, sales, workshop prep, imaging and presentation
  • Collaborate with the divisional buyer, prep technicians, detailers and photography team to deliver marketing standards

Qualifications

  • Prior experience in a premium automotive environment with transactional sales and delivering outstanding customer service
  • Proven track record in leading a highly motivated team
  • Experience monitoring financial performance against budget and addressing shortfalls
  • Understanding of finance and insurance product regulations
  • Excellent communication, influencing and negotiating skills
  • Full UK driving licence

Benefits

  • Competitive salaries with structured pay scales and progression
  • Generous annual leave increasing with length of service
  • Enhanced family leave, including 6 months full pay for maternity and adoption, 2 weeks full pay for paternity
  • Techscheme discounts and flexible payments
  • Eyecare vouchers
  • Smart Health 24/7 GP access
  • Dental insurance
  • Optional critical illness cover
  • MyView PayNow access, free will writing services, flexible life assurance, discounted gym memberships, travel insurance, home and technology vouchers, Beyond Card retail discounts

Equal Opportunities

Lookers and Charles Hurst are an equal opportunities employer, committed to a discrimination‑free, inclusive environment where people can bring their whole selves to work.

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Posted: May 23rd, 2026