Digital PR Specialist at Blue Array
(This role is aligned to the Senior Digital PR Executive level.)
Join Our Dynamic Team and Elevate Brands with Your Creativity!
Are you an innovative Digital PR Specialist ready to make waves in the digital landscape? At Blue Array, we’re on the lookout for a passionate individual to join our vibrant team. Here you’ll have the unique opportunity to own your campaigns from ideation to execution. With no account management team, you’ll take the lead in creating and promoting standout Digital PR initiatives that truly shine!
About the Digital PR Team
At Blue Array, we’re not just about the numbers; we believe in building meaningful relationships. Our Digital PR Team supports clients across all sectors from finance to fashion and lifestyle, helping them gain the visibility they deserve while driving impactful growth.
What You’ll Do
As an integral part of our Digital PR team, you’ll help elevate client brands and bring their stories to life. Your day-to-day will include:
- Client Engagement: Build strong, trust‑based relationships with your clients. You’ll be their main point of contact, ensuring clear communication, well‑managed expectations, and campaigns that truly reflect their goals.
- Innovative Campaign Creation: Craft compelling, data‑driven PR campaigns that earn high‑quality links and press coverage. You’ll balance standout, large‑scale campaigns with creative, quick‑turn mini‑stories, always with an eye on results and brand impact.
- Media Relations: Develop targeted media lists and nurture relationships with key journalists. You’ll pitch stories that deserve headlines and make sure our clients are featured in the right places.
- Performance Monitoring: Track and report on coverage and campaign effectiveness. You’ll help clients understand the impact of Digital PR on brand visibility, providing insights that drive continuous improvement.
- Collaboration: Work closely with our talented SEO team to find creative ways to align PR with broader strategies for maximum reach and recognition.
Who You Are
We know that great candidates don’t always tick every box. If you’re excited about this role and our mission, we’d love to hear from you, even if you don’t meet every single requirement.
Some qualities and experience that will help you succeed in this role
- Experience in Digital PR (around 3 years is ideal), preferably within a digital marketing or SEO agency environment.
- Familiarity with Digital PR outreach tools (like Roxhill, Buzzstream) and SEO reporting platforms (such as SEMrush, Ahrefs).
- Strong writing and storytelling skills, with examples of published PR content, think media placements, press releases, thought leadership, and more.
- Comfortable working directly with clients, building rapport, and communicating clearly.
- A record of planning and delivering successful PR campaigns that drive media coverage and audience engagement.
- Experience managing accounts and helping clients grow.
- The ability to quickly understand briefs and respond with creative, insightful ideas.
- Organised, proactive, and able to juggle multiple projects without missing a beat.
- Excellent communicator, both written and verbal.
- A true team player. supportive, adaptable, and open to new ideas.
- A desire to keep learning and growing in a fast‑changing industry.
If you’re looking for an opportunity to grow, work on exciting campaigns, and join a supportive, ambitious team, we’d love to talk to you!
Please note: We can only consider applicants who have the right to work in the UK and are currently based in the UK, as we are unable to offer sponsorship at this time.
Benefits
Employee well‑being is high on our agenda. Our people are at the heart of everything we do and make us who we are. Ensuring you’re always well looked after, we offer:
- A competitive salary, bonus and pension
- Holiday allowance of 25 days per year
- Remote role with regular travel to our Reading HQ and client locations
- Your birthday off annually
- 3 charity days annually
- Flexible working
- Enhanced family leave policies
- Employee assistance programme available immediately
- Private medical insurance (following probation)
- Free gym membership (following probation)
- Cycle to work scheme (following probation)
- The option to work overseas up to a month per year
- A multitude of socials, including our Summer Party
- Plenty of internal training, including access to the Blue Array Academy
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