Role Overview
We are looking for an accomplished and experienced Senior Sales Manager to play a central role in the sale and management of Formula 1’s core media rights. Reporting to the Director of Media Rights, you will operate within a market‑by‑market sales model to deliver exceptional sales processes, negotiate high‑value media rights agreements, and secure optimum commercial outcomes.
You will work closely with cross‑functional teams including legal, finance, broadcast services, engineering, and account management, to help shape the strategic direction of the Formula 1 media rights team. This is a senior, high‑impact role at the heart of the world’s most prestigious motorsport series.
Main Duties and Responsibilities
- Lead media rights sales processes for F1, F2, F3, F1 Academy, and the Porsche Supercup series for assigned markets.
- Manage end‑to‑end sales processes, including the creation of sales materials, handling bids, and negotiating licence agreements in close collaboration with Formula 1’s in‑house legal and finance teams.
- Overall responsibility for F1 support events from a media rights perspective, working closely with the account management leads for each of the support events.
- Department lead for broadcast feed delivery and incident management, working with F1’s third‑party distribution partner and F1’s internal technical teams.
- Lead and support ad‑hoc strategic projects across the media rights department.
- Accountability for key financial targets in your allocated markets in line with budget expectations.
- Manage existing broadcaster relationships, while identifying, evaluating, and executing new distribution opportunities.
- Identify new business opportunities across the wider media landscape and establish strategic partnerships.
- Providing expert internal advice on media rights‑related matters.
- Ensure clear, effective communication with internal and external stakeholders.
- Collaborate closely with the wider F1 media rights team to ensure aligned strategies across territories.
What Are We Looking For?
Knowledge & Skills
- Strong understanding of global media distribution business models.
- Excellent negotiation skills with the ability to navigate complex, long‑form commercial agreements.
- Ability to interpret analytics, financial forecasts and Excel‑based modelling.
- Strategic and detail‑oriented mindset with the ability to prioritise effectively.
- Strong presentation skills, capable of conveying information concisely and precisely.
- Clear communication skills, particularly when working with cross‑functional teams.
- High level of accuracy, attention to detail and consistency in all tasks.
- Confidence working within legal and contractual frameworks.
Experience
- Extensive experience in media rights sales roles within the sports, entertainment, or broadcast sectors.
- A proven track record of negotiating and closing substantial media rights deals on a global scale.
- Experience managing broadcaster or distribution relationships.
- Experience working in fast‑paced, high‑pressure commercial environments.
- Experience balancing multiple projects simultaneously whilst maintaining accuracy and quality.
Some desirable experience that you may bring to the role:
- Knowledge or experience of Formula 1 as a media property.
- Experience working within international markets.
Qualifications
- Degree or equivalent experience in business, media, commercial management, or a related field.
Personal Qualities
- Self‑motivated with strong organisational skills and the ability to manage multiple commercial priorities.
- Realistic, adaptable and calm under pressure – particularly during intense negotiation periods or tight timelines.
- A strong communicator, able to represent Formula 1 professionally and effectively to global partners.
- Collaborative, with a commitment to working closely with internal stakeholders to achieve shared objectives.
- A team player, with proven leadership capabilities, and a track‑record of developing and supporting team members.
- Willing and able to travel internationally on a regular basis.
Why join the force behind the sport?
Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport.
As a member of the F1 team, you will be able to access our amazing benefits:
Benefits
- Private Healthcare scheme
- Dental Care
- 4 x Grand Prix Paddock passes per season
- Enhanced maternity/paternity leave and other family planning policies
- A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
- Free healthy snacks in our offices
- Subsidised canteen in Biggin Hill, serving breakfast and lunch
- 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
- Opportunities to develop and request training for your role via our in‑house Learning and Development team
- Discount on F1 merchandise
- Discount at F1’s experiences including F1 Arcade and F1 Drive
- Perkbox benefit portal and more
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