Located in London or Horsham, Breathe (as part of the ELMO UK group) is at the forefront of empowering HR with responsible, secure, and safe AI. We are passionate about innovation and are aiming to be among the first in the UK to achieve ISO 42001:2023 certification. Joining our team means being part of a forward-thinking organisation that values diversity and maintains the highest standards of data privacy and security.
Why is this role important?
You will play a strategic role in driving go-to-market success across our top-tier accounts for Rotageek and ELMO UK. This role sits at the intersection of strategy and execution, combining Account-Based Marketing (ABM) and Field Marketing to drive meaningful engagement with priority accounts and key buying groups. You’ll be building and scaling a critical function within a growing multi-brand organisation.
- Own the Strategy: Lead the development and execution of the ABM strategy across Tier 1 strategic accounts for Rotageek and ELMO UK.
- Personalised Programs: Plan and deliver 1:1 and 1:few ABM campaigns aligned to commercial objectives, including executive events and tailored content.
- Field Marketing Leadership: Plan and execute field marketing programmes aligned to key sales territories and priority accounts to drive relationship building.
- AI-First Execution: Use AI tools to accelerate message testing, content variations, and personalisation at scale while maintaining brand consistency.
- Sales & Marketing Collaboration: Act as the strategic marketing partner to mid-market and enterprise sales teams, participating in pipeline reviews and account planning.
- Data-Driven Insights: Use intent tools and data to identify buying groups and optimise campaigns based on performance insights.
- Security & Compliance: Ensure strict adherence to ISO 27001:2022 security policies and data privacy procedures.
What we value for this role
- Experience: 5+ years of B2B marketing experience with a focus on ABM, Field Marketing, or Demand Generation.
- Commercial Mindset: A strong understanding of pipeline generation, deal cycles, and revenue impact.
- Strategic & Hands-on: You are comfortable building an ABM strategy while also effectively executing campaigns.
- Tech & AI Savvy: Hands-on experience using AI tools for research, content generation, and multi-channel orchestration.
- Collaboration: Strong cross-functional collaboration across sales, marketing, product, and operations.
- Outcome-Focused: You measure success by commercial impact and revenue outcomes, not just volume metrics.
Why You’ll Love It Here
- Time Off – 25 days holiday + your birthday off!
- Flexible Working – Hybrid role (50% in office is our minimum – We use the WeWork space in London, Waterloo!)
- Life Insurance – 2x salary
- Matched Pension – Salary exchange with 5% employer contribution
- Access to unlimited Professional Coaching – MoreHappi
- Volunteer Days – 2 per year to give back to the community
- Dog-Friendly Office – Bring your four-legged friend!
- Access to Mintago – Exclusive financial wellbeing through discounts and expert advice
ELMO UK is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies.
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