SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint. The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital – ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding. You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: CRM; Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo. Build monthly CRM calendars aligned to campaigns, product launches, and trade activity. A/B test subject lines, creative, and messaging to drive performance improvements. Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient). Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications. Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
Ecommerce; Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion. Update onsite content including banners, navigation, product pages, landing pages, look books, and collections. Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs. Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred). Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing. Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools. A creative eye with the ability to partner closely with design teams on premium visuals. Data-driven mindset with the ability to translate insights into actionable improvements. Passion for beauty, haircare, and delivering elevated brand experiences.Job Type: Full-Time Monday – Friday…